Module Details
Module Code: |
MEDI C2808 |
Module Title:
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Creative Digital Media
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Title:
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Creative Digital Media
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Module Level:: |
6 |
Module Coordinator: |
Myles Kelly
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Module Author:: |
Charlene McDonough
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Module Description: |
This module will give students extensive knowledge, understanding and competencies across a wide range of digital media design principles and practices; reviewing how digital media communication concepts relate to society, storytelling and branding in the digital world.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Develop key skills across a wide range of digital media technologies and design solutions to create finished artwork for a desired digital marketing solution which is creative and engaging. |
LO2 |
The ability to contribute significantly to the design, development, implementation and research of effective digital media. |
LO3 |
Comprehend and describe key issues and debates surrounding the development and evolution of new media technologies in society. |
LO4 |
Present work that demonstrates a variety of technical skills in digital illustration and imaging. Develop techniques to meet or exceed project specifications. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Digital Media Creativity
Digital creativity and meaning, digital images and photography, multimedia, infographics, video, emerging media, digital content, creative design solutions
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Digital Narrative
Digital storytelling, role of text as a fundamental element in digital media, critically analyse samples from a variety of digital media
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Digital Media research
Case studies, awareness of promotional design limitations, target audience influences and motivations on promotional graphic design, communication objectives, digital research and exploration
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Digital Media Awareness
Critical awareness of contemporary and emerging issues in digital media practice, Intellectual property, copyright and how it affects your action as a designer, issues to be aware of
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Digital Media Practice
Generate design and promotion solutions using creative thinking and problem solving digital marketing skills
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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Reassessment Description Re-Assessment will be based on repeat coursework. The student will have to complete a number of alternative or similar projects. Project will be completed and submitted before / on agreed date prior to repeat exam board.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Laboratory |
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Contact |
No Description |
Every Week |
3.00 |
3 |
Independent Learning Time |
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Non Contact |
No Description |
Every Week |
6.00 |
6 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Laboratory |
|
Contact |
No Description |
Every Week |
1.50 |
1.5 |
Independent Learning Time |
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Non Contact |
No Description |
Every Week |
5.50 |
5.5 |
Total Weekly Contact Hours |
1.50 |
Module Resources
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Recommended Book Resources |
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David Dabner. Graphic Design School: The Principles and Practice of Graphic Design, Wiley, [ISBN: 978-11193431].
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Malcolm Barnard. (2005), Graphic Design as Communication, Presbyterian Publishing Corp, p.196, [ISBN: 0415278139].
| Supplementary Book Resources |
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John Wiley & Sons. (2012), Infographics: The Power of Visual Storytelling, [ISBN: 978-111831404].
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Ian Noble,Russell Bestley. (2011), Visual Research (second Edition), 2nd. A&C Black, p.224, [ISBN: 2940411603].
| This module does not have any article/paper resources |
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Other Resources |
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Adobe. Adobe Help,
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Adobe. Adobe Help,
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