Module Details
Module Code: |
RECH_1 |
Module Title:
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Business Research Methods
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Title:
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Business Research Methods
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Module Level:: |
7 |
Module Coordinator: |
Janette Davies
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Module Author:: |
Alison Hearne
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Module Description: |
To provide students with the competence, knowledge and skills to plan, design, formulate and manage a research project.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Apply the tools, skills and techniques of the Research Process to an expert professional standard, in order to be able to carry out a Business Research Project. |
LO2 |
Demonstrate a knowledge of estimation and statistical testing. |
LO3 |
Use the concepts of probability and sampling to carry out a Business Research Project. |
LO4 |
Demonstrate the ability to use SPSS to input and interpret data, and to carry out statistical analysis. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Introduction to the Research Process
• The Research process
• The importance of research within the business context
• Research terminology
• Research Industry
• Ethics
• Management information systems
• Technology for Business and Research.
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Research Design
• Types of research design
• Steps in the research design process
• Potential errors
• Research objectives.
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Data Types, Secondary Data
• Purposes
• Sources of secondary data
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Qualitative Research
• Observation
• Focus groups
• Other qualitative methods.
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Survey Data Collection Methods and the Survey Instrument
• Data Collection modes
• Factors determining same
• Errors
• Questionnaire development process
• Questionnaire development
• Wording of questionnaires
• Structuring; Sequencing
• Layout
• Error minimisation.
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Measurement
• General concepts
• Measurement scales
• Attitude measurement
• Rating and ranking scales
• Reliability and validity of measurements
• Error minimisation
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New Developments in Market Research
• Emerging use of Social Media to implement market research
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Data Collection and Descriptive Statistics
• Definition of statistics
• Census or sample
• Populations.
• Frequency distributions
• Cross-tabulations
• Measures of central tendency,
• Measures of dispersion.
• Mean, Mode, Median
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Concepts in Samples and Sampling
Concepts in Samples and Sampling
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Probability
• Probability laws
• Bayes Theorem
• Binomial, Poisson and Normal distributions.
• Probability Distributions
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Statistical Inference Using Samples
• The sampling distribution
• Confidence intervals and approximate confidence intervals
• Statistical determination of sample size
• Hypothesis testing
• T-test, Chi-square tests
• Statistical significance and practical significance
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Introduction to SPSS
SPSS
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Using the Data Editor
• Data Coding and Entry
• Defining Variables
• Value labels
• Missing values
• Modifying and recoding data values
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Data Analysis using a case study dataset
• Frequencies
• Descriptive Statistics
• Explore and Cross tab procedures
• Multiple Response Procedures
• Regression and Correlation
• Hypothesis testing
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Using the Output Editor
• Creating and Modifying Charts
• Exporting tables and charts
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 25.00% |
Project | 75.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
Lecture, Class Participation, Note-taking, Group Exercises |
12 Weeks per Stage |
3.00 |
36 |
Independent Learning |
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Non Contact |
Project work, Understanding Key Principles and Theories, Extra Reading |
15 Weeks per Stage |
5.93 |
89 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Independent Learning |
|
Non Contact |
Project, Understanding Key Principles and Theories, Extra Readings |
15 Weeks per Stage |
2.97 |
44.5 |
Lecture |
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Contact |
Lecture, Class Participation, Note-Taking, Group Exercies |
12 Weeks per Stage |
1.50 |
18 |
Total Weekly Contact Hours |
1.50 |
Module Resources
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Recommended Book Resources |
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Emma Bell,Alan Bryman,Bill Harley. (2019), Business Research Methods, 5th. Oxford University Press, London, [ISBN: 9780198809876].
| This module does not have any article/paper resources |
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This module does not have any other resources |
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