Module Details
Module Code: |
DSGN H4422 |
Module Title:
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Branding and Exhibition
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Title:
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Branding and Exhibition
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Module Level:: |
8 |
Module Coordinator: |
Eileen Doyle
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Module Author:: |
Bernadette Douglas
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Module Description: |
The aim of the module is to research, define, evaluate and synthesise complex communications for the contemporary design environment. The learner will explore their personal design values to define and present a professional identity. The module provides the supportive framework to synthesise and deliver on a personal and project communication plan for a range of design problems
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Demonstrate a broad understanding of communications and refined skills and sourcing know-how to facilitate excellent design presentations using a variety of medium to make compelling, clear and creative visual communications |
LO2 |
Interpret the core communications required for the given project and consider a variety of audience readings in the strategic organisation of information and graphics. |
LO3 |
Develop a brand communication and theme and plan for physical and digital showcase / exhibition of designed artefact, project and group narratives. |
LO4 |
Expand the definition of their core values as a professional designer and present a personal integrated professional design identity and narrative |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Personal Identity & Narrative
Define and develop a professional identity, narrative. and personal communication for application to print and online communication.
Personal Brand 1 – Logo, Personal Brand 2 – Applications & Portfolio, Online presence. Online presence documenting design process and portfolio.
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Project Identity & Narrative
Synthesis a project identity and narrative. Information Flow (Story & User). Source appropriate visual, graphic, advertising reference. Consider how to market/advertise your product in creative ways. Apply identity to all design elements. Information Flow (Story & User). Name your product. Create a product brand.
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Exhibition / Showcase
Showcase / exhibition planning considering the physical space external / internal, lighting, interactions, sound / film and constructed elements. Develop showcase / exhibition strategy for delivery and promotion / communication. Considering user experiences, walkthroughs and wayfinding. The learner will also consider ways of displaying project and artefact elements.
Online showcase planning considering audience, narrative, communication, content and user experience / interaction design.
Learners plan, develop, curate and mount a showcase of their year’s work for online and in person viewing.
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Project Communication
Project communications on MDP and HDP. Final proofing of showcase / exhibition. Printing & production of material and engagement with internal and external printing resources. Final proofing of digital showcase of project work. The learner will consider audience and align communication strategy and creative delivery approaches across various communication mediums.
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Infrastructure Resources
Design Studio – a dedicated space designed to allow for studio based learning. This space is specific to a particular learning group. While
used to deliver studio based education the space is available to be used outside the time frame of the working day. It provides a safe
learner driven, peer-reviewed environment, supported on a one-to-one basis. It supports the synthesis of parallel concurrent modular
knowledge, skills and competency with prior learning & personal aesthetic judgement, to resolve specific design research question/s.
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Computer Plotter Printer Resources
Learner requires access to studio and dedicated lab computers facilities. There should be access to printing and plotting facilities in order to
complete projects. The studio must also be fitted with good quality projector, document visualiser and sound equipment for delivery of
hybrid approaches. The studio should be fitted with computers capable of running creative design software
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Computer Software Resource
Adobe Creative Cloud Suite, including Illustrator, Photoshop, InDesign, Premier Pro, After Affects Xd etc.
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Studio Based Learning |
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Contact |
Mentored content delivery & support, facilitated peer-to-peer interaction, tutor/self/peer critique/evaluation |
Every Week |
4.00 |
4 |
Independent Learning Time |
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Non Contact |
Individual and collaborative peer-to-peer learning, in skill & competency development |
Every Week |
5.00 |
5 |
Total Weekly Contact Hours |
4.00 |
Module Resources
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Recommended Book Resources |
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Monika Hestad. (2013), Branding and Product Design: An Integrated Perspective, Routledge, [ISBN: 1409446263].
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Polly McKenna-Cress, Janet A. Kamien.. Creating exhibitions, New York; Wiley, [ISBN: 1118306341].
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John Purkiss, David Royston-Lee. (2008), Brand you, London; Pearson Business, UK.
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Jeff Johnson. (2010), Designing with the Mind in Mind : Simple Guide to Understanding User Interface Design Rules, Elsevier Science & Technology, USA.
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Philip Hughes. (2015), Exhibition Design Second Edition : An Introduction, Laurence King Publishing, UK.
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Chris Calori , and David Vanden-Eynden. (2015), Signage and Wayfinding Design : A Complete Guide to Creating Environmental Graphic Design Systems, ohn Wiley & Sons, Incorporated, USA.
| Recommended Article/Paper Resources |
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Graphis Magazine.
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Creative Review.
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Wallpaper.
| Supplementary Article/Paper Resources |
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Journal of design communication.
| Other Resources |
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IT Carlow has an extensive range of
online resources that should be accessed
when students are completing their
projects. www.library.itcarlow.ie.
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