Module Details
Module Code: |
TOUR C1702 |
Module Title:
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Introduction to Tourism
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Title:
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Introduction to Tourism
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Module Level:: |
6 |
Module Coordinator: |
Janette Davies
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Module Author:: |
Julie Mulligan
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Module Description: |
To introduce students to the concept of Tourism and its application in an Irish and international business environment. To keep up to date with developments in the Tourism industry.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Demonstrate an understanding of the tourism concept, its structure and its changing patterns |
LO2 |
Apply an appreciation of the concept of tourism through the use of case studies |
LO3 |
Examine the key trends and challenges facing the Irish and international tourism industry |
LO4 |
Analyse the various components of the tourism product |
LO5 |
Examine the key management principles in tourism organisations and the key issues in relation to visitor management |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
The Concept of Tourism
• Introduction to Tourism, Forms of Tourism, Motivation for Travel,
• Changing Tourism Patterns, Development of Mass Tourism.
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The History and Structure of Tourism in Ireland
• The Structure of Irish Tourism: Government Departments, Fáilte Ireland
• Tourism Ireland, Northern Ireland Tourist Board (NITB),
• Regional Tourism Authorities, Shannon Development,
• The Office of Public Works (OPW), Airport Authorities
• The Irish Tourist Industry Confederation (ITIC)
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Tourism and the Economy
• World Tourism Growth, Irish Tourism Growth Patterns,
• Regional Tourism Income, Tourism and Employment, Balance of Payments,
• Tourism Investment, Current Issues
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Demand: Why Do People Engage in Tourism
• What is tourism demand? Why do people go on holiday?
• Intrinsic and extrinsic motivation, Maslow’s hierarchy model and Tourist motivation
• Consumer behaviour and tourism, The future of tourism demand.
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Transport
• Transport, tourism and the tour
• Land based transport
• Water based transport,
• The international airline industry, The airline industry in Ireland
• Airline marketing
• Low-cost airlines, Airline Alliances and Frequent Flyer programmes.
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Accommodation and Hospitality Services
• The hospitality sector
• The accommodation sector
• The characteristics of the accommodation sector
• The Irish hotel sector
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Visitor Attractions
• Categories of Visitor Attractions
• Critical success factors
• Irish Visitor Attractions,
• Visitor attractions and the product life cycle
• Managing the visitor experience
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Tour Operating and Travel Retailing
• Tour Operations, Travel Agents
• Consumer issues and trends
• Social networking and tourism
• The role of technology
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The Management of Tourism
• Managing tourism businesses
• Managing operational issues
• Managing service provision
• Tourism innovation
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Business Tourism
• Business Meetings, Incentive Travel, Exhibitions and Trade Fairs
• Future of Business Tourism
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 50.00% |
Project | 50.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
Imparting knowledge, working through lecture notes, case studies, practical examples and supporting materials. |
12 Weeks per Stage |
6.00 |
72 |
Independent Learning |
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Non Contact |
Writing up class notes. Reading additional supporting materials. Independent research and study |
15 Weeks per Stage |
11.87 |
178 |
Total Weekly Contact Hours |
6.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
|
Contact |
Imparting knowledge, working through lecture notes, case studies, practical examples and supporting materials. |
12 Weeks per Stage |
3.00 |
36 |
Independent Learning Time |
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Non Contact |
Writing up class notes. Reading additional supporting materials. Independent research and study. |
15 Weeks per Stage |
5.93 |
89 |
Total Weekly Contact Hours |
3.00 |
Module Resources
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Recommended Book Resources |
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Page, S.. (2019), Tourism Management, 6th. Routledge, UK.
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Fletcher, J., Fyall, A., Gilbert, D., and Wanhill, S.. (2013), Tourism: Principles and Practice, 5th. Pearson, UK, [ISBN: 9780273758273].
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Cooper, S.. (2012), Essentials of Tourism, 1st. Financial Times Press, UK, [ISBN: 9780273724384].
| Supplementary Book Resources |
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Mehta, Glenn. (2007), The Welcome Business, Tourism and Travel in Ireland, Prentice Hall, [ISBN: 9780717142620].
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Guiney, D.. (2002), The Tourism and Travel Industry in Ireland, Gill & Macmillan, Dublin, [ISBN: 9780717132293].
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O'Halloran,R. Jarvis, K. Allen-Chabot A.. (2006), Cases in Hospitality and Tourism Management, Prentice Hall.
| Recommended Article/Paper Resources |
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The International Journal of Culture,
Tourism and Hospitality.
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The International Journal of
Contemporary Hospitality Management.
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Journal of Travel Research.
| Other Resources |
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Tourism Development Authority,
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Tourism Ireland,
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Irish Tourist Industry Confederation,
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Northern Ireland Tourist Board,
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World Tourism Organisation,
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