Module Details
Module Code: |
BUSS H2703 |
Module Title:
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Tourism Elements
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Title:
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Tourism Elements
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Module Level:: |
6 |
Module Coordinator: |
Janette Davies
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Module Author:: |
Julie Mulligan
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Module Description: |
The aim of this module is to develop the students’ awareness of the motivating factors that influence modern tourism development. It covers a wide range of areas including Cultural, Eco, Adventure and Food Tourism with a particular focus on case studies and appropriate site visits. The module investigates the relationship between the above elements and state tourism policy.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Examine the motivating factors that influence modern tourism development |
LO2 |
Appreciate the foundations of key tourism elements such as Cultural, Eco, Adventure and Food Tourism |
LO3 |
Examine national and international tourism policy in relation to the various tourism elements |
LO4 |
Develop an understanding of the various tourism elements through case studies and site visits |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Introduction to modern tourism development
The growth of global tourism and volatility; Mass tourism; Traditional tourism; Mainstream tourism; New forces affecting tourism, - globalisation, inequality and the developed and developing world; Overview of tourism elements
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Cultural Tourism
The concept of culture; Historical development of cultural tourism: components of the cultural tourism product; demands and motivations for cultural tourism; typologies of cultural tourism; cultural costs and benefits of cultural tourism; interpretation and representation; State policy in relation to Cultural Tourism; Case studies in Cultural Tourism
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Eco Tourism
Introduction to ecotourism; The history and evolution of ecotourism and sustainable development; Ecotourism typologies; Social advantages and disadvantages of ecotourism; International, national and regional ecotourism initiatives; State policy in relation to Eco Tourism; Case studies in ecotourism.
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Food/Agri Tourism
Introduction to Food tourism; The globalisation and localisation of food and drink; The growth of food inspired tourism; foodies and their identity; What is Agri tourism?; Agri tourism in action; Challenges in developing Food Tourism; State policy in relation to Food/Agri Tourism; Case studies in Food/Agri Tourism.
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Adventure Tourism
Introduction, definition and development of adventure tourism; the adventure tourism product; the adventure tourism market; risk assessment; State policy in relation to Adventure Tourism; Case studies in Adventure Tourism
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 50.00% |
Project | 50.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
Imparting knowledge, working through lecture notes, case studies and supporting materials. |
12 Weeks per Stage |
6.00 |
72 |
Independent Learning |
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Non Contact |
Writing up class notes. Reading additional supporting materials. Independent research and study |
15 Weeks per Stage |
11.87 |
178 |
Total Weekly Contact Hours |
6.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
Tourism Elements |
12 Weeks per Stage |
3.00 |
36 |
Independent Learning Time |
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Non Contact |
Tourism Elements |
15 Weeks per Stage |
5.93 |
89 |
Total Weekly Contact Hours |
3.00 |
Module Resources
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Recommended Book Resources |
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Everett, S.. (2016), Food and Drink Tourism - Principles and Practice, 1st. Sage Publications, London, [ISBN: 978-144626773].
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Du Cros, H. and McKercher, B.. (2015), Cultural Tourism, 2nd. Routledge, New York, [ISBN: 978-0-415-833].
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Swarbrooke, J., Beard, C., Leckie, S., Pomfret, G.. (2011), Adventure Tourism - The new frontier, 2nd. Routledge, New York, [ISBN: 978-0-7506-51].
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Fennell, D.. (2014), Ecotourism, 4th ed. Routledge, New York, [ISBN: 1134113617].
| Recommended Article/Paper Resources |
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International Journal of Culture,
Tourism and Hospitality.
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Journal of Travel Research.
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Journal of Tourism and Hospitality
Research.
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Journal of Tourism and Hospitality
Management.
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Journal of Ecotourism.
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Journal of Tourism and Cultural Change.
| Other Resources |
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Fáilte Ireland. Website,
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Tourism Ireland. Website,
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UNESCO. Website,
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Sustainable Tourism Ireland. Website,
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United Nations World Tourism
Organisation. Website,
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United Nations Environment Programme. Website,
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Website,
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Ireland's Association for Adventure
Tourism.
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