Module Details
Module Code: |
COMM C1407 |
Module Title:
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Digital Communications
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Title:
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Digital Communications
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Module Level:: |
6 |
Module Coordinator: |
Eileen Doyle
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Module Author:: |
Bernadette Douglas
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Module Description: |
The aim of this module is to offer the learner an understanding of digital communication through visual storytelling. The learner is introduced to the theoretical principles of story narrative and rhetoric as a basis for developing, arranging and tailoring graphic visuals text and colour to projects. The learner will understand the value of story for documenting and communicating primary research, applied processes and information design through storyboarding and process instructions and static / motion infographics. The learner will plan, develop and apply a graphic style to an online portfolio presence for curated project work.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
To demonstrate the ability to visually frame and communicate primary research and process stories and findings through a series of captured images in a storyboard format |
LO2 |
To demonstrate the ability to frame design narratives using digital generation and manipulation of captured images and text copy |
LO3 |
To demonstrate the ability to plan, develop and communicate information through digitally generated static and motion infographics |
LO4 |
To demonstrate the ability to plan develop and produce a digital portfolio of work |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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6858 |
INTL H3424 |
Industrial Design |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Story Sequence and Framing
The learner is introduced to digital communication and curated portfolio content as a medium for showcasing project work. The learner builds understanding of the concepts of narrative, story, visual rhetoric and graphic styles through application to projects. The introduction of story sequencing, context framing and scene capture is applied to storyboards and process instructions. Story focus, detail capture of actions, actors and findings are communicated through a primary research project and objective goals, tasks and actions are communicated through a process instruction manual.
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Mapping and Visualisation
The learner is introduced to graphical elements and information flow for developing static and motion information graphics. This involves the introduction of visual elements used to illustrate complex information in an easy to digest format including graphs, symbols and icons. These are planned, developed and applied to a secondary research project.
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Digital Portfolio Development
Introduction to the elements of a digital portfolio for communicating design projects. Introduction to Behance online portfolio space including analysis of effective online project communication. Introduction to wireframe planning and template development for consistent communication that is applied to their online portfolio.
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Digital Assets Development
Adobe Illustrator and Photoshop will be used to develop graphical layouts, backgrounds and digital assets and enhance / manipulate images to apply to projects. The learner will develop a library of customisable and reusable graphic assets icons, symbols, graphs and layout templates. They will develop understanding of their value and application to efficient workflow across projects.
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Infrastructure Resources
Design Studio – a dedicated space designed to allow for studio based learning. This space is specific to a particular learning group. While used to deliver studio based education the space is available to be used outside the time frame of the working day. It provides a safe learner driven, peer-reviewed environment, supported on a one-to-one basis. It supports the synthesis of parallel concurrent modular knowledge, skills and competency with prior learning & personal aesthetic judgement, to resolve specific design research question/s.
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Computer Plotter Printer Resources
Learner requires access to studio and dedicated lab computers facilities. There should be access to printing and plotting facilities in order to complete projects. The studio must also be fitted with good quality projector, document visualiser and sound equipment for delivery of hybrid approaches. The computers should be a high specification capable of running creative design software.
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Computer Software Resource
Adobe Creative Cloud Suite, including Illustrator, Photoshop, InDesign etc.
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Studio Based Learning |
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Contact |
Mentored content delivery & support, facilitated peer-to-peer interaction, tutor/self/peer critique/evaluation |
Every Week |
3.00 |
3 |
Independent Learning |
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Non Contact |
Individual and collaborative peer-to-peer learning, in skill & competency development. |
Every Week |
6.00 |
6 |
Total Weekly Contact Hours |
3.00 |
Module Resources
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Recommended Book Resources |
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Susan M Weinschenk. (2011), 100 Things Every Designer Needs to Know about People, New Riders, USA.
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Michelle Taute,. (2011), Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios, Quarto Publishing Group, USA.
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Joel Katz. (2012), Designing Information: Human Factors and Common Sense in Information Design, Wiley Publishing, USA.
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J Lankow, J Ritchie, , and R Crooks. (2012), Infographics : The Power of Visual Storytelling,, Wiley Publishing, USA.
| This module does not have any article/paper resources |
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This module does not have any other resources |
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