Indicative Content |
Conceptualize and propose an event concept.
Event current trends and practices. Establish event concept. Identify the economic, cultural, societal and other potential event impacts. Conduct a feasibility study. Identify grant applications and sources of funding. Sponsorship and friends programmes. Event bidding. Event proposals.
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Design an event.
Event theme. Event site/venue and layout. Entertainment, activities and programme of events. Suppliers. Catering. Customer Services.
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Develop an event operational plan.
Legal, insurance, regulations, licenses, contracts, environmental analysis and logistical requirements.
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Develop an event safety plan.
Health and safety statement. Risk management statement. Emergency procedures, crowd control, security. Emergency services operations and contacts. Regulatory authorities.
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Develop a marketing and public relations plan.
Event marketing strategies. Marketing plan. Public relations strategies. Public relations plan. Data analysis of marketing and PR activities.
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Develop a business plan for an event.
Business strategy. Financial management. Sustainability.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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Anton Shone,Shone and Parry,Bryn Parry. (2013), Successful Event Management, 4th. Cengage, [ISBN: 1408066637].
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Alex Genadinik. (2015), Event Planning: Management and Marketing for Successful Events, 1st. Createspace Independent Publishing Platform, p.74, [ISBN: 1519178204].
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Ruth Dowson,David Bassett. (2018), Event Planning and Management, 2nd. PR in Practice, p.312, [ISBN: 0749483318].
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This module does not have any article/paper resources |
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This module does not have any other resources |
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