SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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Ian Dodson. (2016), The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns.
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Seth Godin. (2018), This is Marketing: You Can’t Be Seen Until You Learn To See.
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Alan Dib. (2018), The 1-Page Marketing Plan.
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Kerry Marshall. (2017), Ultimate Guide to Facebook Advertising.
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Supplementary Book Resources |
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Dave Chaffey. (2019), Digital Marketing.
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Simon Kingsnorth. (2019), Digital Marketing Strategy: An Integrated Approach to Online Marketing.
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Annmarie Hanlon. (2019), Digital Marketing: Strategic Planning & Integration.
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This module does not have any article/paper resources |
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This module does not have any other resources |
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