Module Details
Module Code: |
DIGT C1408 |
Module Title:
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Digital Presentation
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Title:
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Digital Presentation
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Module Level:: |
6 |
Module Coordinator: |
Eileen Doyle
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Module Author:: |
Bernadette Douglas
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Module Description: |
The aim of this module is to offer the learners an understanding of digital image capture, manipulation and layout skills to develop visual presentations. The learner is introduced to theoretical principles of visual presentation, layout, colour, type, and graphic styles. Understanding is developed through the application of image capture techniques for 2D art work and 3D artifact product photography and field photography for capturing processes and design reference. The learners are introduced to Adobe software Photoshop and Illustrator to develop image manipulation techniques and visual presentations. Learners will be introduced to portfolio development skills allowing them to summarise, synthesise and visually articulate their work.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
To demonstrate the ability to digitally capture art work, products and processes through scanning and photography techniques |
LO2 |
To demonstrate the ability to manipulate enhance and construct digital images using Adobe Photoshop and Illustrator |
LO3 |
To demonstrate the ability to develop visual presentations using appropriate layout principles and graphic style |
LO4 |
To demonstrate the ability to produce a portfolio of work |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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6858 |
INTL H3424 |
Industrial Design |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Visual Presentation
Introduction to visual presentation principles, theory and application. Introduction to layout principles and application of grids, visual hierarchy, colour theory and modes, colour wheel, colour psychology, material colour, environmental colour, digital colour etc., visual organisation, focus and balance.
Introduction to type, font, paragraphs and page layout. Introduction to graphic presentation styles and suitability for print and digital media. Introduction to file types and suitability for different applications including image size and file size reduction for ‘packaging design work’ for sharing across digital and creative platforms.
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Digital Capture Scanning
Introduction to digital scanning equipment and software. Introduce image / scan resolution and colour mode. Introduce scanning procedures and set up work flows for consistent capture across documents. Introduce export file formats and their suitability for print and digital applications. Skills will be developed through ongoing practice and exercises
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Digital Capture Photography
Introduction to digital photography and equipment. Introduce studio photography procedures, set up and workflows. Introduce lighting theory, depth of field, staging, shooting and composition. Introduce backdrops and finding solutions to working with the different approaches and getting the best results to document design reference, process, and models. Skills will be developed through ongoing practice and exercises
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Digital Image Manipulation for Presentation
Introduction to Adobe Photoshop and Illustrator software for image manipulation and graphical layout and production.
Adobe Photoshop:
Introduction to the work environment, workflow, navigation and layers. Introduction of basic Photoshop manipulation processes including selecting, cutting / clipping / cropping, copying, scaling, skewing and distorting. Introduction to document layout setup and alignment of content using grids, guides and rulers. Introduction of post digital capture enhancement and presentation of generated images using filters, masks and adjustment levels for non-destructive image manipulation.
Adobe Illustrator:
Introduction to the environment, workflow, navigation and layers. Introduction to basic Illustrator graphic building processes including using shape, line drawing, construction and trace tools and understanding stroke, object and paths. Introduction to manipulation tools such as anchor points and selection tools. Introduction to colour pallet / swatches and modes, gradients and blends. Introduction to type and type effects and manipulations including text size and format line spacing and kerning type fill and path. Introduction to importing and working with images from Photoshop for presentation development. Skills will be developed through ongoing practice and exercises
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Infrastrcuture Resources
Design Studio – a dedicated space designed to allow for studio based learning. This space is specific to a particular learning group. While used to deliver studio based education the space is available to be used outside the time frame of the working day. It provides a safe learner driven, peer-reviewed environment, supported on a one-to-one basis. It supports the synthesis of parallel concurrent modular knowledge, skills and competency with prior learning & personal aesthetic judgement, to resolve specific design research question/s.
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Computer Plotter Printer Resources
Learner requires access to studio and dedicated lab computers facilities. There should be access to printing and plotting facilities in order to complete projects. The studio must also be fitted with good quality projector, document visualiser and sound equipment for delivery of hybrid approaches. The computers should be a high specification capable of running creative design software.
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Computer Software Resource
Adobe Creative Cloud Suite, including Illustrator, Photoshop, InDesign etc.
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Studio Based Learning |
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Contact |
Participate in project and mentored content delivery & support, facilitated peer-to- peer interaction, tutor/self/peer critique/evaluation |
Every Week |
3.00 |
3 |
Independent Learning |
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Non Contact |
Skills practice, Developing Assignment Deliverables , Peer to Peer Interaction. |
Every Week |
6.00 |
6 |
Total Weekly Contact Hours |
3.00 |
Module Resources
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Recommended Book Resources |
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Beth Tondreau. (2011), Layout Essentials Revised: 100 Design Principles for Using Grids, Revised and Updated. Quarto Publishing Group, USA.
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Ina Saltz. (2019), Typography Essentials Revised: 100 Design Principles for Working with Type, Revised and Updated. Quarto Publishing Group, USA.
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Richard Poulin. (2018), The Language of Graphic Design Revised: An Illustrated Handbook for Understanding Fundamental Design Principles, Revised. Quarto Publishing Group, USA.
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Janet Best. (2017), Colour Design: Theories and Applications, Elsevier Science and Technology, (Available through IT Carlow Library in EBook Central).
| Recommended Article/Paper Resources |
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Graphis Magazine.
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Creative Review.
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Wallpaper.
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Blueprint.
| Other Resources |
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IT Carlow has an extensive range of
online resources that should be accessed
when students are completing their
projects. www.library.itcarlow.ie.
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