This module will provide the student with an in-depth knowledge of social media platforms. it aims to develop an understanding of how to plan marketing communications through social networks including Instagram, Facebook, Twitter, Tiktok, LinkedIn, Google+ etc
Learning Outcomes
On successful completion of this module the learner will be able to:
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Learning Outcome Description
LO1
Understand the social media marketing process and evaluate the various social media platforms and content strategies
LO2
Identify the social media analytic and listening tools that a company can employ to monitor engagement and build consumer insights
LO3
Create a social media content plan
Dependencies
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
Indicative Content
Introduction to Social Media Marketing
What is Social Media Marketing
Tools of Social Media Marketing
Ethical Issues
Social Media Marketing Platforms
Social media marketing platforms for business eg Instagram, Linkedin, Twitter, Facebook, Tiktok etc
Social Consumers
How and why consumers create, modify, share, and engage on social platforms
Blogging
Blog authoring. Creating and curating social media content using blogging technologies.
Social media content creation
Creating and curating social media content using various content creation tools. Social Media Advertising
Social media monitoring and measurement
Social media analytics. Tools and techniques for social listening and remarketing.
Social Media Planning
Planning for social media marketing. Measuring performance Content Management Systems
Module Content & Assessment
Assessment Breakdown
%
Continuous Assessment
100.00%
Assessments
Full Time
No Continuous Assessment
Project
Assessment Type
Project
% of Total Mark
100
Timing
End-of-Semester
Learning Outcomes
1,2,3
Non-marked
No
Assessment Description Learners will work in groups of 2 to create a social media plan for a small company/charity/club. There will be interim deliverables throughout the term - these will include a project proposal and a social media audit. Learners will present their plan. Learners will take the Hubspot Social Media Marketing Accreditation course. This will be facilitated in computer lab Learners will present the project at the end of the semester
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board It is at the discretion of the Examination Board as to what the qualifying criteria are.
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time
Workload Type
Workload Category
Contact Type
Workload Description
Frequency
Average Weekly Learner Workload
Hours
Laboratory
Contact
Computer Based Lab Instuction
Every Week
3.00
3
Independent Learning
Non Contact
No Description
Every Week
6.00
6
Total Weekly Contact Hours
3.00
Workload: Part Time
Workload Type
Workload Category
Contact Type
Workload Description
Frequency
Average Weekly Learner Workload
Hours
Laboratory
Contact
Lab based instruction
Every Week
1.50
1.5
Independent Learning
Non Contact
No Description
Every Week
7.50
7.5
Total Weekly Contact Hours
1.50
Module Resources
Recommended Book Resources
David Chaffey, Fiona Ellis Chadwick. (2019), Digital Marketing, 7th Ed. Pearson, [ISBN: 97812907761].
Meerman Scott D.. (2017), The New Rules of Marketing & PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly, 6th. Wiley, [ISBN: 978-1-119-362].
Supplementary Book Resources
Erik Qualman. Socialnomics, Wiley, p.296, [ISBN: 9780470638842].
This module does not have any article/paper resources