To develop competencies in visual media production underpinned by academic theory and industry research.
Learning Outcomes
On successful completion of this module the learner will be able to:
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Learning Outcome Description
LO1
Characterise and analyse ideas underpinning media theory.
LO2
Express a personal media aesthetic.
LO3
Unpack and judge media texts.
LO4
Create multi-media narratives for different audiences underpinned by professional behaviours.
Dependencies
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
Indicative Content
Media Theory
• Media theories. • Media as storytellers. • News production and objectivity • New media: Cybervisions, roles and agents of change. •
Semiotics • Key thinkers in media studies
Media Practice
• Pre-production: planning, research, production meetings • filming for broadcast, • editing video, • post-production TV/video • TV performance • Narrative/ storytelling • Taking briefs • Technical aspects of radio and video • Relationships media teams • Professional behaviours • Working with executives • Showcase
Media Writing
• Writing proposals • Script writing for TV/video • Writing briefs • Populating team documents
Module Content & Assessment
Assessment Breakdown
%
Practical
70.00%
End of Module Formal Examination
30.00%
Assessments
Full Time
No Continuous Assessment
No Project
Practical
Assessment Type
Practical/Skills Evaluation
% of Total Mark
50
Timing
n/a
Learning Outcomes
2,3,4
Non-marked
No
Assessment Description Video
Assessment Type
Practical/Skills Evaluation
% of Total Mark
20
Timing
n/a
Learning Outcomes
2,3,4
Non-marked
No
Assessment Description Aesthetic visual media artefact
End of Module Formal Examination
Assessment Type
Formal Exam
% of Total Mark
30
Timing
End-of-Semester
Learning Outcomes
1,3
Non-marked
No
Assessment Description Assessment of theoretical knowledge
Reassessment Requirement
Repeat examination Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time
Workload Type
Workload Category
Contact Type
Workload Description
Frequency
Average Weekly Learner Workload
Hours
Lecture
Contact
Theory and theory for practice. Industry underpinning of practice.
Every Week
1.00
1
Lab/Lecture
Contact
Pre and post production of media. Viewings. Showcases. Creation of media artefacts.
Every Week
2.00
2
Independent Learning Time
Non Contact
Media making. Test prep.
Every Week
6.00
6
Total Weekly Contact Hours
3.00
Workload: Part Time
Workload Type
Workload Category
Contact Type
Workload Description
Frequency
Average Weekly Learner Workload
Hours
Lecture
Contact
No Description
Every Week
0.50
0.5
Lab/Lecture
Contact
No Description
Every Week
1.00
1
Independent Learning
Non Contact
No Description
Every Week
7.50
7.5
Total Weekly Contact Hours
1.50
Module Resources
Recommended Book Resources
Paul Long,Tim Wall. (2009), Media Studies, Prentice Hall, p.414, [ISBN: 9781405858472].
Joseph Turow. Media Today, [ISBN: 9780415536424].
Jim Owens. (2017), Video Production Handbook, Taylor & Francis, p.306, [ISBN: 9781315530567].
This module does not have any article/paper resources