Module Details
Module Code: |
PSYC |
Module Title:
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Design Psychology
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Title:
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Design Psychology
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Module Level:: |
6 |
Module Coordinator: |
Nigel Whyte
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Module Author:: |
Colm ONeill
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Module Description: |
Introduce the student to the idea of design psychology and human psychology. Allow the student to understand the role human nature, human factors have in the influence of user through engagement. Allow students to engage with principles of semiotics, communication theory, and understand how these can be applied to create effect and engaging design solutions.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Understand various mental models, communication models |
LO2 |
Understand the concept of semiotics, visual codes, colour theory |
LO3 |
Develop ability to research design psychology concepts and produce documentation. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Requirements
Develop skills to understand the requirements of the projects. Through various research methods models understand the client, user, and project requirements and plan how to create and develop these.
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Human Needs
Understand what human needs are, how they can be influenced through visual media and how we can achieve a better outcome for design solutions.
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Propose, document, present
Enhance skills required to present a design concept, develop and pitch a design project and how to document the process effectively.
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Semiotics
Understand what semiotics is and how it can be used to enhance and tailor design solutions to create more engaging and effective interactions. Understand the role of colour theory, and visual codes in society and how we can transfer these into design to create more effective and engaging messages.
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Rapid prototyping
Investigate various methods of rapid project development. Taking a concept from thumbnail to porotype quickly through a serious of steps. Develop a set of skills need to create a working prototype for client approval, presentation.
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Interface Psychology
Understand and investigate the process of mentally mapping user actions on screen, looking at how users interact with an interface, and allow this to influence design thinking.
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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Reassessment Description Re-Assessment will be based on repeat coursework. The student will have to complete a number of alternative or similar projects. Project will be completed and submitted before / on agreed date prior to repeat exam board.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
Concept / Principle delivery |
12 Weeks per Stage |
1.00 |
12 |
Practicals |
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Contact |
Skills application based on concept / principle delivered |
12 Weeks per Stage |
2.00 |
24 |
Estimated Learner Hours |
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Non Contact |
Self study. Practice using concepts introduced in lectures and practicals. |
15 Weeks per Stage |
5.93 |
89 |
Total Weekly Contact Hours |
3.00 |
Module Resources
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Recommended Book Resources |
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Dan Ariely. Predictably Irrational, Revised and Expanded Edition, Harper, p.400, [ISBN: 0061854549].
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Daniel Kahneman. Thinking, Fast and Slow, Penguin Press/Classics, p.512, [ISBN: 0141033576].
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Susan Weinschenk. 100 Things Every Designer Needs to Know About People, New Riders Press, p.224, [ISBN: 0321767535].
| Supplementary Book Resources |
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Charles Duhigg. The Power of Habit: Why We Do What We Do, and How to Change, Random House Books, [ISBN: 1847946240].
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William Lidwell, Kritina Holden, Jill Butler. Universal Principles of Design, Revised and Updated, Rockport Publishers, p.280, [ISBN: 1592535879].
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[Helen Sharp, Jennifer Preece, Yvonne Rogers]. Interaction design, New York; Wiley, [ISBN: 1119020751].
| This module does not have any article/paper resources |
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This module does not have any other resources |
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