Design and carry out carefully considered evaluations of user experiences based on best practice and a firm foundation of the underpinning concepts.
Learning Outcomes
On successful completion of this module the learner will be able to:
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Learning Outcome Description
LO1
Design carefully considered evaluations of user experiences based on best practice
LO2
Carry out a range of different evaluations of user experiences
LO3
Analyse and present the results of user experience evaluations
Dependencies
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
Indicative Content
Study design
Types of data, Independent and dependent variables; within-subjects and between-subjects; A/B testing; causation and correlation; research questions; hypotheses; writing user tasks; user satisfaction; sampling techniques; deciding on sample size; informed consent; ethical considerations; validity and reliability; In-person and online studies;
User experience instruments
Sensors e.g. Galvanic Skin Response (GSR), Electroencephalography (EEG), Electrocardiography (ECG), Electromyography (EMG), heart rate, pulse; eye tracking;
Questionnaires: Experience Sampling Method; user experience questionnaires (e.g. System Usability Scale - SUS); Task observation: user performance (e.g. time on task);
User test approaches
User modelling: personas and goals; Focus groups; interviewing and observing users; organising qualitative data; creating a test plan; where to test; recruiting participants; training test moderators
Analyzing study data
Properties of data (e.g. mean); data visualisation; descriptive statistics; distributions; parametric and non-parametric; statistical significance; confidence intervals; t-tests; ANOVA; effect size; introductory qualitative analysis;
Assessment Description Project 1: Design and carry out a user experience evaluation, analyse the results and present the findings. The evaluation will consider standard measures such as ease of learning, ease of use, completion time, satisfaction, error rate, as well as measures specific to the domain the project is addressing.
Assessment Type
Project
% of Total Mark
25
Timing
Week 12
Learning Outcomes
1,2,3
Non-marked
No
Assessment Description Project 2: Design and carry out a user experience evaluation, analyse the results and present the findings. The evaluation will consider standard measures specific to the domain the project is addressing as in the first project but will consider other relevant measures and go into more depth.
Practical
Assessment Type
Practical/Skills Evaluation
% of Total Mark
20
Timing
n/a
Learning Outcomes
1,2,3
Non-marked
No
Assessment Description A series of practical labs to develop and practise the skills required in the projects.
End of Module Formal Examination
Assessment Type
Formal Exam
% of Total Mark
30
Timing
End-of-Semester
Learning Outcomes
1,2,3
Non-marked
No
Assessment Description Written exam largely testing the theoretical aspects of the course.
Reassessment Requirement
Coursework Only This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description Note the brief for the re-submitted coursework may differ from the briefs of the original coursework.
SETU Carlow Campus reserves the right to alter the nature and timings of assessment