Module Details
Module Code: |
SKLS |
Module Title:
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Design Studio 3 (Industrial Design)
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Title:
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Design Studio 3 (Industrial Design)
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Module Level:: |
7 |
Module Coordinator: |
Eileen Doyle
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Module Author:: |
Colin Deevy
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Module Description: |
The aim of the module is to embed data-led and evidence-based method and process within design decision-making and design practice. The module seeks to extend learner use of primary data-source, such as stakeholder engagement and co-design process, to supplement secondary data-sets, for design-led problem-solving. Learners use hypothesise and design-brief to identify and define new product opportunity. The aim is to develop applied output which focuses on artefact UX, making product use easy, intuitive and flexible, while also providing surprise and delight, and embody social/cultural meaning through detail attribute.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Learner can analyse primary/secondary data of artefact for problem identification. |
LO2 |
Learner will utilise data to sketch concept and iteration for problem solution. |
LO3 |
Learner will understand academic research ethical guidelines when engaging human participants in data-collection. |
LO4 |
Learner can design independently and collaboratively to effect data-led decision and communicate. |
LO5 |
Learner can interpret research outcomes to tightly specify design intent and user experience through hypothesis and design brief. |
LO6 |
Learner can prepare textual and diagrammatic technical output to effectively communicate design specification and intent. |
LO7 |
Learner can debate philosophical approach of visual language and design-decision within social/cultural/economic contexts. |
LO8 |
Learner can insightfully self-critique, research method/process/decision, defend aesthetic philosophy, and attitude & behaviour. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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6043 |
DSGN H2R08 |
Marketing for Design |
6860 |
DSGN H3425 |
Prototyping & Surfaces |
6861 |
MODL H3405 |
Advanced 3D Computer Modelling |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
ACQUISITION: (listening/reading/observing)
• P12: task planning, group-working & negotiation for optimisation, design data-tools (OOBE/SWOT/persona/mood-style-benchmark boarding/user journey mapping etc.), data analysis techniques, technical documentation, introduction to ethics in design data collection involving human participants, co-design process, reflective practice writing.
• P13: task planning/scoping, ethics declaration process, stakeholder engagement process, co-design process, reflective practice process
• P14: project WBS and scheduling, qualitative/quantitive design research tools, data analysis, hypothesis, design brief, Maslow, narrative and metaphor, semantic symbolism, meaning in artefact.
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COLLABORATION: (engaging/sharing/building)
• P12: group (1-3) artefact negotiated purchase, group artefact analysis/findings.
• P13: group negotiated plan, group design ethics declaration, group scope/co-design engagement, group directions, group proposal.
• P14: group project plan, group research findings, group PSS integration.
• MT: inter-group/disciplinary/institutional work tasks.
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DISCUSSION: (tutoring/conversing/presenting)
• P12: product purchase, group plan, product disassembly and observation, directions, + group discussions.
• P13: planning, ethical requirement/considerations, partner engagement strategies, co-design framing, analysis of data, directions, + group discussion. • MT: group planning/problem interpretation/response/delivery.
• P14: thematic selection, research framing, design hypothesis, problem clarification/design brief, analysis of data, form & story (within social, technological, economic, political contexts), product detailing, + group discussion.
• MT: group planning/problem interpretation/response/delivery.
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INVESTIGATION: (searching/studying/evaluating)
• P12: introduction and aplication of artefact/user/context analysis tools appropriate to industrial design; out-of-box experience (OOBE), technical data evaluation (ACCESS FM), product analysis (SWOT), product usability, user-experience (UX), user-interaction (UI), product benchmark.
• P13: co-design process, ethics in data collection with human participants, reflective practice.
• P14: stakeholder map, sectoral analysis (SWOT), context map, persona-framing, user journey, sectoral benchmark, style/trends-board, mood-board, mind-map, parameter scoping (features & functions), space envelop/configuration, component specification, system integration, product service system (PSS) & eco-systems, visual language, detail refinement.
• MT: off-site observational field-trip.
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PRACTICE: (capturing/doing/communicating)
• P12: sketching, ideating, mapping/modelling, measuring/calculating, communicating, presenting etc.
• P13: mapping/modelling, communicating/presenting etc.
• P14: sketching, ideating, iterating, mapping/modelling, measuring/calculating, rendering etc.
• MT: observing, sketching, conceptualising, narrating, role-playing, presenting.
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PRODUCTION: (designing/writing/modelling)
• P12: micro-group product assessment findings, individual directions, individual re-design proposal, individual technical data sheets/report, individual reflective practice.
• P13: group ethics declaration, group directions, group proposal, group prevention, individual reflective practice.
• P14: group project plan, group research findings, individual hypothesis, individual directions, individual proposal, individual design process design-book, individual report, individual defence interview.
• MT: PP sketch proposals, digital presentations, visual boards
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Micro-Task (24/48 hr.)
• MT1: LOOK, SEE, OBSERVE - short micro-group task to identify design/artefact/service within public realm, engage primary observation of public iteration/s, make key observation/s, and propose design intervention/improvements.
• MT2: DEPAC - rapid sketching exercise, stimulated by randomly selected cards displaying actions/verbs/adjectives/emotions etc., stimulating iterative random associations; leading to non-non-lineear conceptual idea.
• MT3: WILD CARD - short design exercise to address identified class need; likely to support learning.
• MT4: 24 HOUR CHALLENGE - group design challenge; normally in collaboration with partner college.
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Studio Based Learning |
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Contact |
Lecturer content delivery, and supervised learning (contact), peer-to-peer collaboration in delivery of studio-based task, and tutor/self/peer critique/evaluation. |
Every Week |
11.00 |
11 |
Independent Learning |
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Non Contact |
Individual and peer-to-peer independant and e-learning, to extend knowledge and skill meeting studio-based task delivery, developing competencies and aligning to Institutipnal graduate attributes. |
Every Week |
8.00 |
8 |
Total Weekly Contact Hours |
11.00 |
Module Resources
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Recommended Book Resources |
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Kevin Henry. (2012), Drawing for Product Designers, 1st edition. 11, Laurence King Publishing, p.208, [ISBN: 9781856697439].
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Alex Milton,Paul Rodgers. (2011), Product Design, 1st edition. 6, Laurence King Publishing, p.240, [ISBN: 1856697517].
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Dan Cuffaro [and six others].. Industrial design reference + specification book, 1st edition. 11, Gloucester, Mass; Rockport Publishers, [ISBN: 1592538479].
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IDEO. (2015), Human-Centered Design Toolkit, 1st edition. 4, IDEO, p.192, [ISBN: 978-099140631].
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Jane Forsey. (2016), the Aesthetics of Design, 1st edition. Oxford University Press, Oxford, p.288, [ISBN: 019060042X].
| Supplementary Book Resources |
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Kevin Henry. Drawing for Product Designers, 1st edition. 11, Laurence King Publishers, p.208, [ISBN: 1856697436].
| Recommended Article/Paper Resources |
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Suzanne LaBarre. (2016), The Key Differences Between Data-Driven
And Data-Led, Fast Company,
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Chauncey Saurus / Claudia B. Rebola. (2012), Teaching Co-Design In Industrial Design
Case Studies Of Exsisting Practices, Georgia Institute of Technology IDSA
Education Symposium,
| Supplementary Article/Paper Resources |
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JOURNAL STACK: Iterations. T3 Technology & Design; Wallpaper;
Circa; Co Design; New Design; Abitare
Design Journal; Design Issues; Design
& Culture; Domus; Form InternaID
Magazine; ID Magazine; ID Magazine;
Designing Journal of Design Research;
Creative Research; Design Stud.
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Jake Pryszlak. (2019), The Key Differences Between Data-Driven
And Data-Led, Forbes,
| Other Resources |
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Hilary Dempsey. (2017), Design House Style of Sketching, Carlow, Ireland, designCORE Publications,
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(2021), Our World in Data, Oxford, United Kingdom, Global Change Data Lab,
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(2015), Design of Everyday Things, Emeryville California, USA, Udacity,
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Institute ebook Central,
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(2021), OECD Data, Paris, France, OECD,
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(2021), Standards, Dublin, Ireland, NSAI - National Standards Authority of
Ireland,
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(2021), What is Conformitè Europëenne Mark (CE)
Marking?, Brussels, Belgium, European Comission,
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(2021), Products Conformity, Dublin, Ireland, European Consumer Centre Ireland,
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(2021), Product Safety and Requirements, Brussels, Belgium, European Commission,
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(2021), Institutions, Bodies & Agencies, Brussels, EU, European Comission,
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(2021), Design, Amsterdam, The Netherlands, Science Direct,
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(2021), CoDesign, Oxfordshire, United Kingdom, Taylor & Francis Online,
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