Module Details
Module Code: |
LAWS C3802 |
Module Title:
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Fundamentals of Media and PR Law 2
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Title:
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Fundamentals of Media and PR Law 2
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Module Level:: |
7 |
Module Coordinator: |
Myles Kelly
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Module Author:: |
Pauline McHugh
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Module Description: |
The aim of this module is to guide the learner through a course of study, which should enable him/her gain knowledge of the practical laws which impact on working in the field of traditional and digital media and PR and to assist the student to develop the analytical skills required to ethically apply their legal knowledge to various scenarios in media and PR careers.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Be able to analyse, discuss and evaluate the pros and cons of setting up a business as a Company, a Partnership or as a Sole trader and demonstrate an understanding of rights of employees working in media and PR. |
LO2 |
Demonstrate an ability to understand and apply the various legal requirements that have to be met in organising and managing indoor, outdoor and special events. |
LO3 |
Display understanding of the laws that apply to online sales and marketing and ethical standards. |
LO4 |
Illustrate an understanding of the constituent elements of the regulation and ethical codes that apply to journalists and media and PR activities. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Law relevant to working/setting up practice in Media or PR
• Setting up a practice-the options of forming a Company, Partnership or operating as a sole trader,
• Rights of employees, Leave, Hours of work ,Pay, Termination -types of employee, importance of establishing whether you are an employee or self employed
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Law relevant to PR and Event management
• Introduction to contract law
• Permits, Planning law and licencing of Outdoor events/Indoor events/Special events(Concerts, Festivals, Public Events and Theatres)-role of fire officer, local council
• Law regarding serving alcohol at events,
• Introduction to Negligence, Public Liability and Occupiers Liability, Health and Safety
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Media/PR in Politics: advocacy, advising, consulting.
• Regulation of Lobbying Act 2015
• Standards in Public Office (SIPO)
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Media and PR : ecommerce, digital marketing, advertising, influencers
• Introduction to Sale of Goods and Supply of services-consumer rights
• ePrivacy Regs 2011-unsolicited direct selling online (spam)
• European Union (Consumer Information, Cancellation and Other Rights) Regulations 2013 (the “2013 Regulations”)-regarding online sales, consumer rights to cancel, rights to info, rights to repair/replace/refund when buy online
• Rules regarding advertising: Consumer Protection Act 2007 and EU Regulations on misleading advertising, Advertising Standards Authority of Ireland Code
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Media and PR law and Journalism,
• Analysis of who/what are ‘organs of the media’ (as per Art 40.6 of Constitution)/ journalists-eg bloggers Etc.
• Law governing journalistic privilege
• Press Council of Ireland and regulation of print and online media
• Broadcasting Authority of Ireland and regulation of broadcasting content and conduct
• Regulation of online journalism
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
No Description |
12 Weeks per Stage |
3.00 |
36 |
Independent Learning |
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Non Contact |
No Description |
15 Weeks per Stage |
5.93 |
89 |
Total Weekly Contact Hours |
3.00 |
Module Resources
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Recommended Book Resources |
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Aine Keenan. (2021), Essentials of Irish Business Law, 7th Ed.. Boru Press, [ISBN: 9781916019980].
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Ailbhe Murphy. (2017), Employment Law, 2nd Ed.. Bloomsbury Publishing, p.1592, [ISBN: 9781847663764].
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Patrick Ambrose. (2015), The Law of Advertising in Ireland, Bloomsbury Publishing, p.752, [ISBN: 9781780438436].
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(2018), Company Law Nutshell, Round Hall, [ISBN: 9780414065093].
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G. Brian Hutchinson,Ronan Keane. (2016), Keane on Company Law, 5th Ed.. Bloomsbury Publishing, p.791, [ISBN: 9781780435428].
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Michael Twomey. (2019), Twomey on Partnership, 2nd Ed.. Bloomsbury Professional, p.1200, [ISBN: 9781526504852].
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(2020), Irish Planning and Development Acts Consolidated and Annotated, 1st Ed.. Bloomsbury Professional, p.820, [ISBN: 9781526513991].
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Constance Cassidy and Elanor Walsh Cassidy. (2021), Cassidy on the Licensing Acts: Practice Precedents Protocols, Clarus Press, [ISBN: 9781911611363].
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Marie McGonagle,Sharon McLaughlin,Tarlach McGonagle. (2018), Media Law in Ireland, Kluwer Law International, [ISBN: 9789403500232].
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Eoin Carolan,Ailbhe O'Neill. (2019), Media Law in Ireland, 2nd Ed.. Bloomsbury Professional, p.688, [ISBN: 9781784518004].
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Simon Shire. (2020), Entertainment and Media Law in Ireland, Clarus Press, [ISBN: 9781911611073].
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Mary Donnelly (Law teacher),Fidelma White. (2014), Consumer Law, Round Hall, [ISBN: 9780414035256].
| This module does not have any article/paper resources |
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Other Resources |
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