SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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Fahy, J. and Jobber, D.. (2019), Foundations of Marketing, 5th. McGraw Hill, London, [ISBN: 9781526847348].
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Supplementary Book Resources |
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Jobber, D. and Ellis-Chadwick, F.. (2019), Principles and Practice of Marketing, 9th. McGraw Hill, London, [ISBN: 9781526847232].
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Baines, P. and Fill C.. (2014), Marketing, 3rd. OUP, [ISBN: 9780199659531].
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Rogan, D.. (2011), Marketing: An Introduction for Irish Students, 4th. Gill & MacMillan, [ISBN: 9780717149810].
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This module does not have any article/paper resources |
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Other Resources |
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Irish Journal of Management.
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European Journal of Marketing.
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Journal of Marketing.
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The Marketing Institute,
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The Marketing Society,
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Checkout,
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Marketing teacher website,
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marketing.ie,
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AdWorld,
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ShelfLife.ie,
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