Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Identify a client organisation, and liaise with the client and academic supervisor in a professional manner, maintaining a weekly project log. |
LO2 |
Prepare a project brief in conjunction with the client organisation for sign-off by the client and academic supervisor. |
LO3 |
Conduct a situation analysis of the client's marketplace using appropriate data sources and market analysis tools. |
LO4 |
Conduct primary research required by the project using appropriate methods and analysis, and compliant with research ethics. |
LO5 |
Prepare and justify a marketing strategy for the client organisation based on sound research. |
LO6 |
Deliver professional written and oral reports at every stage of the project. |
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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Naresh K. Malhotra,Daniel Nunan,David F. Birks. (2017), Marketing Research, 5th. Pearson, [ISBN: 1292103124].
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Alvin C. Burns,Ann Veeck,Ronald F. Bush. (2017), Marketing Research, 8th. Pearson, [ISBN: 9789332584679].
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Cole Nussbaumer Knaflic. (2019), Storytelling with Data, John Wiley & Sons, [ISBN: 1119621496].
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Recommended Article/Paper Resources |
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Learners are expected to make extensive
use of IT Carlow Library business
databases; e.g. Euromonitor; MarketLine
along with industry / sector and market
resources relevant to their client
organisation..
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Other Resources |
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MSForms; SurveyMonkey or similar.
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MSExcel or similar.
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