SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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MICHAEL R. SOLOMON. (2020), Consumer Behavior, 13th. Pearson, [ISBN: 9781292318103].
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Solomon, Hogg, Askegaard & Bamossy. (2019), Consumer Behaviour: A European Perspective, 7th. Pearson, [ISBN: 9781292245423].
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Supplementary Book Resources |
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Zubin Sethna, Jim Blythe. (2019), Consumer Behaviour, SAGE Publications Limited, [ISBN: 9781526450012].
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Matthew Willcox. (2020), The Business of Choice, Emerald Publishing Limited, [ISBN: 1839820713].
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Daniel Kahneman. (2012), Thinking, Fast and Slow, Penguin UK, [ISBN: 0141033576].
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Marieke de Mooij. (2019), Consumer Behavior and Culture, SAGE Publications Limited, [ISBN: 9781544318165].
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Richard Shotton. (2018), The Choice Factory, Harriman House Limited, [ISBN: 085719609X].
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Recommended Article/Paper Resources |
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Journal of Consumer Marketing.
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Journal of Consumer Research.
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Journal of Consumer Behaviour.
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Journal of Consumer Psychology.
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International Journal of Consumer
Studies.
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Other Resources |
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Learners are required to make use of the
extensive library resources - databases,
ebrary, and academic journals..
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Bord Bia Consumer Insight Team resources,
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Failte Ireland Consumer Insights,
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