The aim of this course is to build on the skills and knowledge acquired in year 1 and to apply these in solving business problems.
Learning Outcomes
On successful completion of this module the learner will be able to:
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Learning Outcome Description
LO1
Evaluate the impact of IT and apply key information technologies that impact on Media & PR.
LO2
Design, build and query databases and utilise functions for generating forms and reports.
LO3
Design and create publications using a desk-top publishing package.
LO4
Design and create a website using a website development tool.
LO5
Utilise website management software to manage a website and its content, measure metrics and optimise its Search Engine rankings.
Dependencies
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
7198
TECH H14X4
Information Technology 1
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
Indicative Content
IT & PR (40%)
• IT and the PR professional
• Communication
• Videocasting
• Video/Web Conferencing
• Podcasting
• Social Media: Channels, Tools & Measurement.
• Blogs
• New and emerging technologies
Database design and creation (15%)
• Designing and creating databases
DeskTop Publishing (15%)
• Design a publication
• Create a publication using desktop publishing software
Website development (15%)
• Website design
• Creating a website with web development tools
Website Management (15%)
• Content management
• Measuring metrics
• SEO
Module Content & Assessment
Assessment Breakdown
%
Project
40.00%
Practical
60.00%
Assessments
Full Time
No Continuous Assessment
Project
Assessment Type
Project
% of Total Mark
40
Timing
Week 5
Learning Outcomes
1
Non-marked
No
Assessment Description Students will undertake a project to develop a social media strategy and blog for a client. This will be integrated with practical applications to give applied learning and develop independent learning skills.
Practical
Assessment Type
Practical/Skills Evaluation
% of Total Mark
30
Timing
Week 9
Learning Outcomes
2,3
Non-marked
No
Assessment Description Practical test on databases and Practical assignment on desktop publishing software, integrated with SM strategy project.
Assessment Type
Practical/Skills Evaluation
% of Total Mark
30
Timing
Week 12
Learning Outcomes
4,5
Non-marked
No
Assessment Description Practical website development integrated with SM strategy project. Website management inc. SEO, Analytics.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time
Workload Type
Workload Category
Contact Type
Workload Description
Frequency
Average Weekly Learner Workload
Hours
Practicals
Contact
No Description
Every Week
6.00
6
Estimated Learner Hours
Non Contact
No Description
Every Week
12.00
12
Total Weekly Contact Hours
6.00
Module Resources
Recommended Book Resources
Chartered Institute of Public Relations. (2013), Share This Too: More Social Media Solutions for PR Professionals, 1st ed.. Wiley, [ISBN: 978-111867693].
Supplementary Book Resources
Duhé, S. (Editor). (2017), New Media and Public Relations, 3rd ed.. Peter Lang Publishing Inc, [ISBN: 978-143313273].
This module does not have any article/paper resources