Module Details
Module Code: |
MGMT C4805 |
Module Title:
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Event Management
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Title:
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Event Management
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Module Level:: |
7 |
Module Coordinator: |
Myles Kelly
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Module Author:: |
Deirdre Fleming
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Module Description: |
Events are planned gatherings with a purpose to raise revenue or promote ideas for profit and non profit organisations. This module aims to provide a deep understanding of the processes involved in planning events from the initial idea to post event evaluation.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Design and present an event plan to enable the successful hosting of an event, from setting out event objectives, to organising staff, Sponsorship and operations to deciding appropriate metrics for post-event evaluation. |
LO2 |
Design a Sponsorship and Marketing plan for a sports event |
LO3 |
Evaluate the importance of financing an event through the design of an event budget. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Strategic Planning for an event
Strategic planning for an event, conceptualising the event, project management
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Financial and HRM for events
Event staffing including volunteer management, budgeting; identifying revenue sources and costing the event.
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Marketing Planning for events
Evaluating and identifying target market, setting marketing objectives, pricing the event, developing an integrated communications plan.
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Sponsorship
Evaluating sponsors and designing a strategy for approaching sponsors including the development of sponsor packages
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Event operation and evaluation
Operations management, event logistics, site planning, sustainable event management, post event evaluation
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Legal Issues and event management
Contract considerations, risk assessments, crowd management
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 30.00% |
Project | 70.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
No Description |
Every Week |
3.00 |
3 |
Estimated Learner Hours |
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Non Contact |
No Description |
Every Week |
6.00 |
6 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
No Description |
Every Week |
1.50 |
1.5 |
Independent Learning |
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Non Contact |
No Description |
Every Week |
7.50 |
7.5 |
Total Weekly Contact Hours |
1.50 |
Module Resources
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Recommended Book Resources |
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John Beech. (2014), The Business of Events Management, Pearson, [ISBN: 0273758624].
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Charles Bladen, James Kennell, Emma Abson, Nick Wilde. (2011), Events Management, Routledge, p.472, [ISBN: 9780415577427].
| Supplementary Book Resources |
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Ruth Dowson,David Bassett. (2015), Event Planning and Management, Kogan Page Limited, p.240, [ISBN: 9780749471392].
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T. Christopher Greenwell,Leigh Ann Danzey-Bussell,David Shonk. (2014), Managing Sport Events, Human Kinetics, p.240, [ISBN: 0-7360-9611-6].
| Recommended Article/Paper Resources |
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Events Management Journal. Events Management Journal.
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Journal of Sports Management. Journal of Sports Management.
| Other Resources |
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Institute of Event Management. Institute of Event Management,
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