SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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John Fahy, David Jobber. (2019), Foundations of Marketing, 4th. McGrawHill, [ISBN: 9781526847348].
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Byron Sharp. (2017), Marketing, 2nd. Oxford University Press, USA, p.832, [ISBN: 0195590295].
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Supplementary Book Resources |
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Paul Baines, Chris Fill, Paolo Antonetti, Sara Rosengren. (2019), Marketing, 2nd. Oxford University Press, USA, [ISBN: 9780198809999].
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David Jobber, Fiona Ellis-Chadwick. (2019), Principles and Practice of Marketing, 7th. McGrawHill, [ISBN: 152684723X].
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Damien Ryan. (2016), Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th. Kogan Page, [ISBN: 0749478438].
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Rogan, D.. (2011), Marketing: An Introduction for Irish Students, 4th. Gill & MacMillan, [ISBN: 9780717149810].
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This module does not have any article/paper resources |
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Other Resources |
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Irish Journal of Management.
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European Journal of Marketing.
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Journal of Marketing.
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The Marketing Institute,
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The Marketing Society,
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Checkout,
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marketing.ie,
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AdWorld,
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ShelfLife.ie,
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