Module Details
Module Code: |
DIGT H4304 |
Module Title:
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Contemporary Issues in Digital Marketing
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Title:
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Contemporary Issues in Digital Marketing
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Module Level:: |
8 |
Module Coordinator: |
Myles Kelly
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Module Author:: |
Una Grant
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Module Description: |
The aim of this module is to develop learner research and critical thinking skills through the exploration and critical review of current digital marketing literature.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Justify the choice of a contemporary issue in digital marketing literature meriting critical review and demonstrate the research, digital literacy, and critical thinking skills essential to the completion of a literature review. |
LO2 |
Disseminate their research to peers & faculty in a professional manner, communicating the merit of their research. |
LO3 |
Demonstrate an adherence to ethical research principles at all times and an ability to engage in self-directed and reflective research practice. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Research Methods & Dissemination
Reviewing the literature & academic writing --
Bibliographic methods, sources, information retrieval, record keeping & making notes --
Critical reading of the literature & structuring a literature review --
Scholarly conventions, referencing, avoiding plagiarism --
Identifying a research topic & preparing a proposal --
Ethical considerations in research --
Academic writing conventions, writing abstracts, oral presentation of research, poster presentation, seminar presentation
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Supervision Component
Working with a supervisor -- Supervisor responsibilities -- Learner responsibilities -- Managing the supervision process
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Seminars |
|
Contact |
Learners will engage in a series of seminars related to: research methods; exploration of contemporary issues in digital marketing; work-in-progress presentations; reflective learning; dissemination of completed research. |
Every Week |
1.25 |
1.25 |
Lecturer-Supervised Learning (Contact) |
|
Contact |
Learners will receive 15 minutes supervision per week for the duration of the module to facilitate formative feedback and support their independent learning. |
Every Week |
0.25 |
0.25 |
Independent Learning Time |
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Non Contact |
Independent learning is a key feature of this module and learners are expected to demonstrate self-directed independent learning skills. |
Every Week |
7.50 |
7.5 |
Total Weekly Contact Hours |
1.50 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Seminars |
|
Contact |
Learners will engage in a series of seminars related to: research methods; exploration of contemporary issues in digital marketing; work-in-progress presentations; reflective learning; dissemination of completed research. |
Every Week |
0.50 |
0.5 |
Lecturer-Supervised Learning (Contact) |
|
Contact |
Learners will receive 15 minutes supervision per week for the duration of the module to facilitate formative feedback and support their independent learning. |
Every Week |
0.25 |
0.25 |
Independent Learning |
|
Non Contact |
Independent learning is a key feature of this module and learners are expected to demonstrate self-directed independent learning skills. |
Every Week |
4.00 |
4 |
Total Weekly Contact Hours |
0.75 |
Module Resources
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Recommended Book Resources |
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Booth, A., Sutton, A., and Papaioannou, D.. (2016), Systematic Approaches to a Successful Literature Review, 2 Ed.. Sage.
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Lawrence (Larry) a. (Anthony) Machi,Brenda T. McEvoy. (2016), The Literature Review, Corwin Publishers, [ISBN: 1506336248].
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Bryan Greetham. (2020), How to Write Your Literature Review, Red Globe Press, [ISBN: 1352011042].
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Chris Hart. (2018), Doing a Literature Review, 2nd Ed.. Sage (Study Skills Series), [ISBN: 1526419211].
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Sara Efrat Efron,Ruth Ravid. (2018), Writing the Literature Review, Guilford Publications, [ISBN: 1462536891].
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Ridley, D.. (2012), The Literature Review: A Step-by-Step Guide for Students, 2 Ed.. Sage.
| Recommended Article/Paper Resources |
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Journal of Direct, Data and Digital
Marketing Practice.
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International Journal of Online
Marketing.
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Journal of Current Issues & Research
in Advertising.
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Journal of Interactive Advertising.
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Marketing Insights.
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Customer Relationship Management (CRM).
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European Journal of Marketing.
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Journal of Services Marketing.
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International Journal of Mobile
Marketing.
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Plus variety of other journal and
electronic resources accessible through
the IT Carlow Library..
| Other Resources |
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IT Carlow Library,
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Sage Knowledge. Sage Handbook Collection,
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RMIT University. RMIT Learning Lab,
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