Module Details
Module Code: |
MKTG C4807 |
Module Title:
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Sustainable Marketing
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Title:
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Sustainable Marketing
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Module Level:: |
7 |
Module Coordinator: |
Myles Kelly
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Module Author:: |
Una Grant
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Module Description: |
The aim of this module is to explore the impact of a more sustainable world on marketing practice.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Articulate the principles of sustainability in a marketing, business and wider context. |
LO2 |
Analyse & reflect on the complex interrelationship between consumer, business, market & sustainability. |
LO3 |
Assess & reflect on how the marketing function is and will respond to sustainability. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Sustainability - Evolution & Principles
Exploration of the evolution of sustainability in a business, marketing & consumer context: growth of consumerism; globalisation; corporate social responsibility; economic, environmental and social sustainability principles; triple bottom line.
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Sustainability - Stakeholders & Drivers
Exploration of the key stakeholders and drivers of sustainability: economic, environmental and social; global, European, national & local; SDGs; more sustainable consumer; consumer activism; circular economy; greenwashing; environmental impact; organic; Fairtrade; reducing consumption; sharing economy.
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Sustainability - Response & Future
Exploration of how marketing can act/react to demands of a more sustainable world/consumer - examination of sustainable marketing models; impact on marketing mix; development of sustainable marketing strategy.
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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Reassessment Description Learners will be required to re-submit work that did not achieve a pass grade.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Contact Hours |
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Contact |
Contact hours may be a mixture of lecture, tutorial, guest speaker. They may involve blended / hybrid delivery. |
Every Week |
3.00 |
3 |
Independent Learning Time |
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Non Contact |
Learner hours include review and reflection on module resources; research and reading; reflection on learning; completion of assessments. |
Every Week |
6.00 |
6 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Contact Hours |
|
Contact |
Contact hours may be a mixture of lecture, tutorial, guest speaker. They may involve blended / hybrid delivery. |
Every Week |
1.50 |
1.5 |
Independent Learning Time |
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Non Contact |
Learner hours include review and reflection on module resources; research and reading; reflection on learning; completion of assessments. |
Every Week |
7.50 |
7.5 |
Total Weekly Contact Hours |
1.50 |
Module Resources
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Recommended Book Resources |
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Edyta Rudawska (Editor). (2018), The Sustainable Marketing Concept in European SMEs, Emerald Group Publishing, [ISBN: 1787540391].
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Diane Martin,John Schouten. (2013), Sustainable Marketing, Pearson, [ISBN: 1292040890].
| Supplementary Book Resources |
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Gilbert G. Lenssen,N. Craig Smith. (2018), Managing Sustainable Business, Springer, [ISBN: 9789402411423].
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Arun Sundararajan. (2017), The Sharing Economy, Mit Press, [ISBN: 0262533529].
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Nina Montgomery (Editor). (2019), Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century, [ISBN: 0815387245].
| This module does not have any article/paper resources |
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Other Resources |
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Journal of Consumer Marketing.
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Journal of Consumer Research.
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Journal of Marketing.
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European Journal of Marketing.
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Journal of Social Marketing.
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Sustainable Brands,
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GreenBiz,
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Origin Green,
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Sustainable Development Goals,
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Department of Communications, Climate
Action & Environment,
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Stop Food Waste,
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My Waste,
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