Module Details
Module Code: |
BUSS H4712_1 |
Module Title:
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Strategic Management: Advantage
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Title:
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Strategic Management: Advantage
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Module Level:: |
8 |
Module Coordinator: |
Janette Davies
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Module Author:: |
Tomas Dwyer
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Module Description: |
To develop a student’s knowledge of strategy concepts and their application. Specifically, to suggest alternative courses of action and to present well-supported recommendations for future action. To further allow a student to integrate and reflect on knowledge of various disciplines.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Select, support and evaluate the choice of appropriate strategies for an organisation detailing the business strategy. |
LO2 |
Select, support and evaluate the choice of appropriate strategies for an organisation detailing the strategy direction. |
LO3 |
Select, support and evaluate the choice of appropriate strategies for an organisation detailing the strategy method. |
LO4 |
Evaluate salient issues of implementation. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Business strategy
Selecting a strategy, generic strategy options, Bowman’s strategy clock, business models, strategy canvas, digital strategy/digital transformation.
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Directions for strategy development
Directions for strategy development, protect and build, product development, market development, diversification.
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Methods of strategy development
Methods of strategy development, organic, acquisitions, divestments, joint ventures, strategic alliances, mergers, value added partnerships.
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Corporate and international level choices:
Corporate and international level choices, product diversity, international diversity, corporate parenting roles. • Portfolio analysis: portfolio management, BCG, directional policy matrix, parenting matrix.
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Strategic Implementation
Identifying criteria for strategic evaluation: suitability, acceptability, feasibility. Organisational structure and design: structural types, matching strategic choice and organisational structure. Management strategy: management styles, strategy and corporate leadership. Managing strategic change: diagnosing the change situation, change management. Strategic control: control types, milestones. Approaches to strategy development: intended strategy development, emergent strategy development, multiple processes of strategy development, strategy development methods.
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
No Description |
12 Weeks per Stage |
3.00 |
36 |
Independent Learning |
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Non Contact |
No Description |
15 Weeks per Stage |
5.93 |
89 |
Total Weekly Contact Hours |
3.00 |
Workload: Part Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
|
Contact |
Lectures on Strategic Management |
12 Weeks per Stage |
1.50 |
18 |
Independent Learning |
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Non Contact |
No Description |
15 Weeks per Stage |
2.97 |
44.5 |
Total Weekly Contact Hours |
1.50 |
Module Resources
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Recommended Book Resources |
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Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes. (2019), Exploring Strategy, Text and Cases, 12th. Pearson, [ISBN: 1292282452].
| Supplementary Book Resources |
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Cunningham J. and Harney B.. (2012), Strategy and Strategists, Oxford University Press, USA, [ISBN: 9780199219711].
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Richard L. Lynch. (2018), Strategic Management, 8th. Pearson, [ISBN: 1292211407].
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Joe Peppard,John Ward. (2016), The Strategic Management of Information Systems, 4th. John Wiley & Sons, p.504, [ISBN: 047003467X].
| Supplementary Article/Paper Resources |
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Various, Harvard Business Review.
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Various, Strategic Management Journal.
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Various, Sloan Management Review.
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Various, Academy of Management Journal.
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Various, Long Range Planning.
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Various, European Management Journal.
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Various, European Management Review.
| This module does not have any other resources |
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