Module Details
Module Code: |
ENTR |
Module Title:
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Entrepreneurship
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Title:
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Entrepreneurship
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Module Level:: |
8 |
Module Author:: |
Agnes Maciocha
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Module Description: |
The aim of the module is to introduce the students to the concept of Entrepreneurship and, in particular to the Lean Start-up and Lean Product Development Process.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Demonstrate the ability to identify, analyse and critically evaluate the various aspect of Customer Value |
LO2 |
Analyse and critically evaluate the concept of a Business Model and its constituents |
LO3 |
Apply the tools and frameworks available in the Lean-Product Development approach to create Value Proposition for a chosen business idea |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Introduction to Entrepreneurship
Definition and concept of Entrepreneurship; Characteristics, traits and attributes of an Entrepreneur; The role of the Entrepreneur in the IT sector in Ireland.
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New Business Planning & Strategy
Lean start-ups; Lean Product Development; Business planning process;
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Business Model
Business Model: Concepts and Definitions; Business Model Innovation; Business Model Canvas
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Value Proposition
Building Your Product Value Proposition
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Minimum Viable Product (MPV): Definition, Specification and Creation
Minimum Viable Product (MPV): Definition, Specification and Creation
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Testing MVP with Customer
User Testing, User Feedback, Usability versus Product-Market Fit, The Build -Measure-earn Loop
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Measuring Key Metrics
Analytics vs Other Learning Methods, User Interviews, Usability TEsting, Analytics and A/B Testing, Analytics Frameworks, The equation of the business
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Analytics and Product and Business Optimisation
The Lean Product Analytics Process
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 20.00% |
Project | 80.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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Reassessment Description Decided by module academic in conjunction with programme board. Repeat of coursework and/or written examination or other repeat mechanism as appropriate dependent on students performance and module engagement.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
No Description |
12 Weeks per Stage |
2.00 |
24 |
Independent Learning |
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Non Contact |
No Description |
15 Weeks per Stage |
6.73 |
101 |
Total Weekly Contact Hours |
2.00 |
Module Resources
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Recommended Book Resources |
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Dan Olsen. (2015), The Lean Product Playbook, John Wiley & Sons, p.336, [ISBN: 1118960874].
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Eric Ries. (2011), The Lean Startup, Penguin, UK, [ISBN: 0-670-92160-7].
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Alexander Osterwalder & Yves Pigneur. (2010), Business Model Generation, John Wiley & Sons, USA, [ISBN: 0-470-87641-1].
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Thomas Cooney (Editor), Shane Hill (Editor). (2002), New Venture Creation in Ireland, Oak Tree Press, Ireland, p.250, [ISBN: 1-860-76255-7].
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C. Hegarty. (2011), Irish Cases in Entrepreneurship, Oak Tree Press, Ireland, [ISBN: 1-904-887-492].
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D. Gibson. (2010), The Streetwise Guide to being Enterprising, Oak Tree Press, Ireland, [ISBN: 1-904-88732-4].
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Steve Blank,Bob Dorf. (2020), The Startup Owner's Manual, John Wiley & Sons, p.608, [ISBN: 1119690684].
| This module does not have any article/paper resources |
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Other Resources |
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