Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Outline the disciplines of Business Psychology and the research methodologies used and apply these methods to the examination of human behavior. |
LO2 |
Explain the perceptual process and apply the concept of perception to the world of advertising and marketing. |
LO3 |
Describe the theories of learning and explain the role of memory and apply them to a business context. |
LO4 |
Describe theories of motivation and personality and identify how they may be applied to the business environment. |
LO5 |
Describe the characteristics, sources, components and functions of attitudes and identify scales to measure attitudes. |
LO6 |
Analyse the nature and function of groups and describe how group conformity and power can occur within the workplace. |
LO7 |
Analyse business situations, case studies and scenarios and apply theoretical aspects of psychology to these situations. |
Indicative Content |
1. Introduction to Business Psychology:
Definition of Business Psychology; the scope and aims of Business Psychology as a behavioural science; the role of psychology in business; the methodologies of behavioural science research; problems of behavioural science in claiming to be a science.
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2. Perception:
Definition; the nature and importance of perception; sensation and perception; the individual’s perceptual world; perceptual organisation; perceptual selection; perception in business and marketing; social perception and distortions.
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3. Learning and Memory:
Definition; the Behaviourist approach to learning; the Cognitive Approach to Learning; introduction to memory; functions of memory; models of memory; introduction to forgetting; reasons for forgetting; improving memory.
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4. Motivation:
Definition; state and trait motivation; drives, needs and wants; definition of frustration; responses to frustration; content theories of motivation; process theories of motivation; consumer motivation; application of theories to the workplace and market place.
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5. Attitudes:
Definition; characteristics of attitudes; functions of attitudes; sources of attitudes; attitude measurement; attitude scales; models of attitudes; attitude change.
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6. Groups:
Definition; reasons for joining a group; categorising groups; group structure; stages of group development; group conformity; group influence on members.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Resources
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Recommended Book Resources |
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Kalat, J. (2013), Introduction to Psychology, Cengage Learning; 10 edition (January 11, 2013), [ISBN: 978-113395659].
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Martin O'Grady. An Introduction to Behavioural Science, Gill & Macmillan Ltd, p.472, [ISBN: 978-0717131273].
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Rod Plotnik, Haig Kouyoumdjian. (2010), Introduction to Psychology, 9th. Wadsworth Publishing, p.768, [ISBN: 9780495812814].
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Eugene McKenna. (2012), Business Psychology and Organizational Behaviour, 5th edition, 5th. Psychology Press, p.872, [ISBN: 1848720351].
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Pervez Ghauri, Kjell Gronhaug. (2010), Research Methods in Business Studies, 4th. Prentice Hall, p.288, [ISBN: 0273712047].
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Alan Bryman, Emma Bell. (2015), Business research methods, Oxford University Press, Oxford, p.808, [ISBN: 978-0199668].
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Cooper, D.R., Schindler, P.S. (2013), Business Research Methods, 12th. McGraw-Hill Education, p.692, [ISBN: 978-007352150].
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This module does not have any article/paper resources |
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Other Resources |
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http://www.atkinson.yorku.ca/~lripley/cb
Upercept.htmna.
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http://www.sandlotscience.com/na.
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http://www.torinfo.com/illusion/director
y.html,
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http://chiron.valdosta.edu/whuitt/genera
l/PPT/04b_perception.ppt.
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http://members.aol.com/katydidit/bodylan
g.htm.
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http://www.cba.uri.edu/scholl/Notes/Attr
ibution.html.
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http://pubpages.unh.edu/~ckb/attribution
-figures.html.
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http://www.worthpublishers.com/myers5e/c
ontent/psychquest/index.htm.
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http://management.ba.ttu.edu/MGT%205371/
Chap02.ppt.
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http://www.engr.ncsu.edu/learningstyles/
ilsweb.html.
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http://www4.ncsu.edu/unity/lockers/users
/f/felder/public/ILSdir/styles.htm.
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http://www.chaminade.org/inspire/learnst
l.htm.
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http://sun.science.wayne.edu/~wpoff/cor/
mem/condtype.html#US.
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http://www.brainviews.com/abFiles/AniPav
lov.htm.
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http://www.biozentrum.uni-wuerzburg.de/g
enetics/behavior/learning/operant.html.
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http://sun.science.wayne.edu/~wpoff/cor/
mem/operant.html.
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http://www.tutor2u.net/business/people/m
otivation_theory_maslow.asp.
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http://www.geocities.com/Athens/Forum/16
50/htmlmaslow.html.
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http://www.usu.edu/psy3510/attitudes.htm
l.
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