To introduce students to the use of IT in a business environment, gain practical skills in databases, spreadsheets and to develop an understanding of social media and website development using a Content Management System.
Learning Outcomes
On successful completion of this module the learner will be able to:
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Learning Outcome Description
LO1
Demonstrate dynamic elements of spreadsheets
LO2
Create digital marketing assets for a new brand including logo, social media campaign and a brand style guide
LO3
Create a website using a content management system for a new brand
LO4
Create a digital marketing campaign
Dependencies
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
Indicative Content
Data management using Excel
Data analysis tools in excel, database functions in excel
Website creation using a CMS
Wordpress
Students create a website incorporating applications and manipulating the interface
Digital Marketing assets and campaign
Logo design, brand style guide, social media campaign and social media sites, campaign strategy
Module Content & Assessment
Assessment Breakdown
%
Project
75.00%
Practical
25.00%
Assessments
Full Time
No Continuous Assessment
Project
Assessment Type
Project
% of Total Mark
75
Timing
Week 29
Learning Outcomes
2,3,4
Non-marked
No
Assessment Description Design and create a new brand and associated marketing assets including a logo, style guide, social media campaign and a website (using a content management system) for a Digital Marketing Campaign
Practical
Assessment Type
Practical/Skills Evaluation
% of Total Mark
25
Timing
n/a
Learning Outcomes
1
Non-marked
No
Assessment Description Demonstrate dynamic elements of spreadsheets, i.e. pivot tables/charts and web queries outlined in these learning outcomes.
No End of Module Formal Examination
Reassessment Requirement
Coursework Only This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description Repeat practical work
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time
Workload Type
Workload Category
Contact Type
Workload Description
Frequency
Average Weekly Learner Workload
Hours
Laboratories
Contact
IT & Digital Media
12 Weeks per Stage
6.00
72
Independent Learning
Non Contact
IT & Digital Media
15 Weeks per Stage
11.87
178
Total Weekly Contact Hours
6.00
Workload: Part Time
Workload Type
Workload Category
Contact Type
Workload Description
Frequency
Average Weekly Learner Workload
Hours
Laboratory
Contact
No Description
12 Weeks per Stage
3.00
36
Independent Learning
Non Contact
No Description
15 Weeks per Stage
5.93
89
Total Weekly Contact Hours
3.00
Module Resources
This module does not have any book resources
This module does not have any article/paper resources