Module Details
Module Code: |
PRTC C2806 |
Module Title:
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Multimodal Writing
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Title:
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Multimodal Media Practices
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Module Level:: |
7 |
Module Coordinator: |
Myles Kelly
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Module Author:: |
Eleanor OLeary
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Module Description: |
In an increasingly fast-paced visual culture, this module aims to develop students' knowledge and application of the visual literacies that underpin modern communication. The module examines existing architectures of meaning making through theoretical frameworks such as semiotics and discourse analysis. Students will develop tools to interpret the media artefacts of global communications systems in the new media age.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Ability to critically analyse media texts |
LO2 |
Develop knowledge of key theoretical approaches to media analysis |
LO3 |
Plan and complete multimodal media projects |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Additional Requisite Information
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No Co Requisites listed
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Indicative Content |
Semiotics
Semiotic theory - semiotic practice
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Visual culture theory and research
Content and textual analysis - reading media texts - gaze
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Discourse Analysis - Written words
Plain English - audience - purpose - information - intended meanings - negotiated readings
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Image and text
Tone - emojis - gesture - localisation - platform awareness - transnational cultures
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Social media communications
Memes - global signs - limits of social media communications - visual audiences
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Module Content & Assessment
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Assessment Breakdown | % |
Continuous Assessment | 100.00% |
AssessmentsFull Time
No End of Module Formal Examination |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time |
Workload Type |
Workload Category |
Contact Type |
Workload Description |
Frequency |
Average Weekly Learner Workload |
Hours |
Lecture |
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Contact |
Classroom based delivery |
Every Week |
3.00 |
3 |
Independent Learning Time |
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Non Contact |
Reading, research, preparation of assessments |
Every Week |
6.00 |
6 |
Total Weekly Contact Hours |
3.00 |
Module Resources
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Recommended Book Resources |
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Carey Jewitt,Gunther R. Kress. (2003), Multimodal Literacy, Peter Lang Pub Incorporated, p.196, [ISBN: 0820452246].
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Gunther R. Kress. (2010), Multimodality: A Social Semiotic Approach to Contemporary Communication, Routledge, [ISBN: 9780415320610].
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Gunther Kress, Theo van Leeuwen. (2020), Reading Images, 3rd. Taylor and Francis, [ISBN: 9781003099857].
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Gillian Rose. (2016), Visual Methodologies, SAGE, p.456, [ISBN: 9781473967915].
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Carey Jewitt,Josephus Johannes Bezemer,Kay L. O'Halloran. (2016), Introducing Multimodality, Routledge, London, [ISBN: 9781315638027].
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Per Ledin, David Machin. (2016), Doing Visual Analysis, Sage, [ISBN: 978147397299].
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Paul Colby. (2010), Introducing Semiotics: A graphic guide, Icon Books, [ISBN: 978184831185].
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Daniel Chandler. (2022), Semiotics: The Basics, Routledge, p.448, [ISBN: 9780367726539].
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Limor Shifman. (2013), Memes in Digital Culture, MIT Press, p.212, [ISBN: 9780262525435].
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Bradley E. Wiggins. (2019), The Discursive Power of Memes in Digital Culture, Routledge, New York, [ISBN: 9780429492303].
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Michele Zappavigna. (2013), Discourse of Twitter and Social Media, Bloomsbury, [ISBN: 978147253154].
| This module does not have any article/paper resources |
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This module does not have any other resources |
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