This learner-centred module aims to allow students to develop public relations and media practice knowledge by engaging with communications strategies in an applied project. Through this, it is envisaged that they will apply theory, synthesise knowledge acquired in previous modules and develop transferable skills. This module will facilitate students in acquiring practical knowledge and experience of the public relations and media industries.
Learning Outcomes
On successful completion of this module the learner will be able to:
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Learning Outcome Description
LO1
Apply knowledge acquired in other modules of the programme.
LO2
Assess a contemporary issue in public relations and media industries
LO3
Develop and defend solutions for public relations and media industries
LO4
Demonstrate organizational skills for project management.
LO5
Demonstrate interpersonal, communication and presentation skills
Dependencies
Module Recommendations
This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
Indicative Content
Indicative content
Introductory sessions and a series of workshops will be conducted on the topics relating to the specific project that is being undertaken, e.g. research sessions, literature review sessions, etc....
A public relations/media project will form the basis for learning in the module. The project will consist of a number of components/tasks and these will be the fundamental learning blocks of the module.
The tasks are carefully chosen to ensure the students meet the learning outcomes of the module. The tasks will be of variable
lengths, ranging from one to several weeks, dependent on the task and the specific project. Tasks will cover a range of public relations and media disciplines, will demand specific knowledge and will enable the student to develop a relevant skill set.
Each task will include the time for researching, planning,
organising, decision-making, implementing, analysing and assessing.
Tasks may be group or individually-based.
Resources
Various resources will be made available to learners. These will vary according to the project being undertaken.
Module Content & Assessment
Assessment Breakdown
%
Project
100.00%
Assessments
Full Time
No Continuous Assessment
Project
Assessment Type
Project
% of Total Mark
100
Timing
End-of-Semester
Learning Outcomes
1,2,3,4,5
Non-marked
No
Assessment Description n/a
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board It is at the discretion of the Examination Board as to what the qualifying criteria are.
SETU Carlow Campus reserves the right to alter the nature and timings of assessment
Module Workload
Workload: Full Time
Workload Type
Workload Category
Contact Type
Workload Description
Frequency
Average Weekly Learner Workload
Hours
Seminars
Contact
Workshops, practicals, webinars, seminars
Every Week
1.12
1.12000000476837
Independent Learning
Non Contact
No Description
Every Week
15.00
15
Total Weekly Contact Hours
1.12
Module Resources
This module does not have any book resources
This module does not have any article/paper resources