Module Details

Module Code: MEDI C2808
Module Title: Creative Digital Media
Title: Creative Digital Media
Module Level:: 6
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Charlene McDonough
Domains:  
Module Description: This module will give students extensive knowledge, understanding and competencies across a wide range of digital media design principles and practices; reviewing how digital media communication concepts relate to society, storytelling and branding in the digital world.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Develop key skills across a wide range of digital media technologies and design solutions to create finished artwork for a desired digital marketing solution which is creative and engaging.
LO2 The ability to contribute significantly to the design, development, implementation and research of effective digital media.
LO3 Comprehend and describe key issues and debates surrounding the development and evolution of new media technologies in society.
LO4 Present work that demonstrates a variety of technical skills in digital illustration and imaging. Develop techniques to meet or exceed project specifications.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Digital Media Creativity
Digital creativity and meaning, digital images and photography, multimedia, infographics, video, emerging media, digital content, creative design solutions
Digital Narrative
Digital storytelling, role of text as a fundamental element in digital media, critically analyse samples from a variety of digital media
Digital Media research
Case studies, awareness of promotional design limitations, target audience influences and motivations on promotional graphic design, communication objectives, digital research and exploration
Digital Media Awareness
Critical awareness of contemporary and emerging issues in digital media practice, Intellectual property, copyright and how it affects your action as a designer, issues to be aware of
Digital Media Practice
Generate design and promotion solutions using creative thinking and problem solving digital marketing skills
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Practical/Skills Evaluation % of Total Mark 50
Timing Week 6 Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
Project Redesign and Reflective Journal
No Project
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 50
Timing Sem 1 End Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
Digital Assets Design and Presentation
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Re-Assessment will be based on repeat coursework. The student will have to complete a number of alternative or similar projects. Project will be completed and submitted before / on agreed date prior to repeat exam board.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratory Contact No Description Every Week 3.00 3
Independent Learning Time Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratory Contact No Description Every Week 1.50 1.5
Independent Learning Time Non Contact No Description Every Week 5.50 5.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • David Dabner. Graphic Design School: The Principles and Practice of Graphic Design, Wiley, [ISBN: 978-11193431].
  • Malcolm Barnard. (2005), Graphic Design as Communication, Presbyterian Publishing Corp, p.196, [ISBN: 0415278139].
Supplementary Book Resources
  • John Wiley & Sons. (2012), Infographics: The Power of Visual Storytelling, [ISBN: 978-111831404].
  • Ian Noble,Russell Bestley. (2011), Visual Research (second Edition), 2nd. A&C Black, p.224, [ISBN: 2940411603].
This module does not have any article/paper resources
Other Resources
Discussion Note: