Module Details

Module Code: MEDI C1303
Module Title: Introduction to Digital Media Design
Title: Introduction to Digital Media Design
Module Level:: 6
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Charlene McDonough
Domains:  
Module Description: The main aim of this programme is assist students in becoming creative practitioners in digital media design. The programme provides an integrated learning environment (studio) that encourages creativity, innovation, self-assessment and discussion. Learning and assessment is through real world application, providing students with a strong balance of technical knowledge and theory in current digital, graphical, editorial and digital marketing design.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 A systematic understanding and knowledge of the principles of design, development, implementation and research of a range of digital media solutions.
LO2 To produce a portfolio of work that reflects a creative application of technical skills and how used the design process to create, critically analyse and discard alternatives to arrive at the design solution
LO3 'Be able to produce innovative responses to project briefs and create engaging concepts that meet brief’s specifications. Presenting these concepts in a professional manner to the lecturer and peers, explaining the full cycle of work from concept to final solution.
LO4 The ability to select and implement contemporary and emerging digital media technologies and methodologies to address the needs of users and clients. The ability to reflect and evaluate own practice and evaluation for continuing professional development.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Introduction to Digital Media
Evolution of Digital Media, digital media development, digital media industry, principles of design and application to a wide range of media material
Graphic Design and Digital Media
Integration into design, choice, techniques, formats, optimisation, development of conceptual, creative and practical promotional solutions focusing on graphic design
Design Process
Digital visual research and exploration - message, ideas, concepts, audience, creative brief, brand identity design, design appreciation, digital media solutions
Portfolio - Practical Application
Creative thinking, design briefs, application of design elements required for promotional graphic design in traditional print and digital media, reflective journal
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment20.00%
Project80.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Written Report % of Total Mark 40
Timing n/a Learning Outcomes 1,3,4
Non-marked No
Assessment Description
Digital Media research and design appreciation report and presentation - individually and peered assessed
Project
Assessment Type Project % of Total Mark 60
Timing Sem 1 End Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
In Class Design Portfolio - the completion of creative briefs and the submission of a reflective journal/notebook.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Re-Assessment will be based on repeat coursework. The student will have to complete a number of alternative or similar projects. Project will be completed and submitted before / on agreed date prior to repeat exam board.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lab/Lecture Contact Lab and class Every Week 3.00 3
Independent Learning Time Non Contact Research and Practical Design Applications Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratory Contact No Description Every Week 1.50 1.5
Independent Learning Time Non Contact No Description Every Week 5.50 5.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Robin Williams. (2015), The Non-designer's Design Book, 4th. Pearson Education, p.239, [ISBN: 0133966151].
  • David Dabner. Graphic Design School: The Principles and Practice of Graphic Design, Wiley, [ISBN: 978-11193431].
Supplementary Book Resources
  • Lawrence Zeegen. (2012), The Fundamentals of Illustration Second Edition, A&C Black, p.208, [ISBN: 2940411484].
  • Sergio Paez,Anson Jew. (2013), Professional Storyboarding, Taylor & Francis, p.257, [ISBN: 0240817702].
This module does not have any article/paper resources
Other Resources
Discussion Note: