Module Details

Module Code: RECH H3702
Module Title: Applied Research Skills
Title: Applied Research Skills
Module Level:: 7
Credits:: 5
Module Coordinator: Janette Davies
Module Author:: Alison Hearne
Domains:  
Module Description: To provide students with the competence, knowledge and skills to plan, design, formulate and manage a research project in the Tourism and Event Management Sector
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Research, plan, design and implement a research project in the area of Tourism and Event Management, to a professional standard
LO2 Use the concepts of probability and sampling to carry out a research project
LO3 Demonstrate the ability to use SPSS to input and interpret data, and to carry out statistical analysis.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Introduction to the Research Process
- The Research Process - The Importance of Research in the Tourism and Event Management sectors - Research Terminology - The Research Industry - Ethics in Research - The Use of Technology in Research.
Research Methods
- Approaches to Research - Methodologies for Research - Trianglulation
Project Planning
- Stages in Planning - Writing Tenders for Consultancy Projects - Considerations for Market Research
Sampling
- Introduction to Sampling - Selecting a Sample - Types of Sampling - Probability and Non-Probability Sampling - Sample Size
Quantitative Data Collection Methods
- Research Design and the Literature Review - Designing Questionnaires - Data Collection Methods
Qualitative Data Collection Methods
- Qualitative Methods and the Literature Review - Interviewing - Focus Groups - Projective Techiques - Mixed-Methods Approach - Ethical Issues Associated with Qualitative Research
New Developments in Market Research
- Use of Social Media to Implement Market Research - Emergent Research Issues in Tourism Management and Event Management
Data Collection and Descriptive Statistics
- Definition of statistics - Census or sample - Populations - Frequency distributions - Cross-tabulations - Measures of central tendency - Measures of dispersion - Mean, Mode, Median
Probability
- Probability laws - Bayes Theorem - Binomial, Poisson and Normal distributions. - Probability Distributions
Statistical Inference Using Samples
- The Sampling Distribution - Confidence intervals - Statistical Determination of Sample Size - Hypothesis Testing - T-test, Chi-square Tests - Statistical Significance
Introduction to Technologies for Research
- Quantitative: Introduction to SPSS and SurveyMonkey - Qualitative: Introduction to Invivo
SPSS - Using the Data Editor
- Data Coding and Entry - Defining Variables - Value labels - Missing values - Modifying and recoding data values
SPSS - Data Analysis using a Case Study Dataset
- Frequencies - Descriptive Statistics - Explore and Cross tab procedures - Multiple Response Procedures - Regression and Correlation - Hypothesis Testing
SPSS - Using the Output Editor
- Creating and Modifying Charts - Exporting tables and charts
Analysing Data
- Analysing Quantitative Data - Analysing Qualitiative Data
Writing up, and Presenting Results
Key considerations in the writing-up and presentation of a research project
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment40.00%
Project60.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Examination % of Total Mark 25
Timing n/a Learning Outcomes 2
Non-marked No
Assessment Description
Statistics Test: Class Test
Project
Assessment Type Project % of Total Mark 75
Timing n/a Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Each student will complete a research process which will include the development of a questionnaire, the carrying out of a survey, and appropriate analysis on SPSS
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture, Class Participation, Note-taking, Group Exercises 12 Weeks per Stage 3.00 36
Independent Learning Non Contact Assignments, Understanding Key Principles and Theories, Extra Readings, 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lectures, Class Participation, Note-Taking, Group Exercises 12 Weeks per Stage 1.50 18
Independent Learning Time Non Contact Assignments, understanding key principles and theories, extra reading 15 Weeks per Stage 2.97 44.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Brunt, P. Horner, S. and Semley, N. (2017), Research Methods in Tourism, Hospitality and Events Management, 1. 1-9, Sage, London, [ISBN: 9781473919].
  • Baggio, R and Klobas, J.. (2017), Quantitative Methods in Tourism, 1. 1-6, Channel View Publications, London, [ISBN: 9781845416].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: