Module Details

Module Code: BUSS_1
Module Title: International Business
Title: International Business
Module Level:: 8
Credits:: 10
Module Coordinator: Janette Davies
Module Author:: Alison Hearne
Domains:  
Module Description: To analyse the International Business Environment and provide a broad, cross-functional understanding of the players and policies at work in both the micro and firm-level areas of international business.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically evaluate the relevance of, and effects of globalisation, trade theories and supra-national organisations on businesses competing in the global market-place.
LO2 Conduct professional reports on the potential of new markets for a company, and present this in a professional setting.
LO3 Demonstrate an understanding of international business strategy
LO4 Evaluate the wider cultural, economic, legal, political and environmental issues that affect International Business
LO5 Demonstrate a knowledge of the effects of international business on core functional areas of the business.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Definition and Scope of International Business
• World-wide developments and the historical context • International Business in an Age of Globalisation
Concepts and Theories in International Business
• The Internationalisation Process – Theory and practice • International Trade Theories
Cultural Environment
• Meaning and Dimensions of culture • Managing across cultures • Cross-cultural communication and negotiations • Organisational cultural and diversity • High context and Low context countries
Political and Governmental Environment
• Company-government relations; managing political risk; country risk assessment • Indicators/indices; corruption index
Legal Environment
• Legal Systems/International Business Contracts/International Arbitration/ International • Law/Intellectual property
Economic Environment
• Legal Systems/International Business Contracts/International Arbitration/ • International Law/Intellectual property
Global Markets and Institutions
• GATT, WTO, World Bank. The International Monetary system
Direct Foreign Investment
• Vertical and Horizontal DFI/Costs and Benefits to Home and Host Countries/Government Policy Instruments
International Business Strategies
• Introduction to global strategic management/ Globalisation and world class organisations
The Organisation of International Business
• Organisational Structure/Control Systems and Incentives/Organisational Culture/Organisational Change
Entry Strategy and Strategic Alliances
• Basic Entry Decisions/ Entry Modes/Strategic Alliances/Direct Foreign Investment
Exporting/Importing and Counter-Trade
• Improving Export Performance/Export and Import Finance/Export Assistance/Counter-trade
International Marketing Management, International Selling
• The Globalisation of Markets and Brands/Target Market Selection/Product Attributes/Distribution Strategy/Selling and Negotiation in International Business/Communications Strategy/Pricing Strategy/New Product Development
Global Human Resource Management
• Training and Management Development, Selection and Recruitment Criteria and Policies, Performance Appraisal, Compensation, International Labour Relations
Accounting in the International Business Environment
• Country Differences in Accounting Standards/National and International Standards/Accounting Aspects of Control Systems
Emerging Issues in International Business
• Ethics and corruption/ social responsibility and the international manager/ future global developments
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment15.00%
Project15.00%
End of Module Formal Examination70.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 15
Timing n/a Learning Outcomes 3,5
Non-marked No
Assessment Description
Case study on functional area of the business
Project
Assessment Type Project % of Total Mark 15
Timing n/a Learning Outcomes 1,2,4
Non-marked No
Assessment Description
International Business report: Students must choose a company and produce a professional report outlining the potential of a new market for the company, including a presentation
No Practical
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 70
Timing End-of-Semester Learning Outcomes 1,3,4,5
Non-marked No
Assessment Description
Terminal Exam
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Attendance at lectures, class participation, in-class group work 12 Weeks per Stage 6.00 72
Independent Learning Non Contact Understanding key theories and concepts, preparation for assessments and examinations, supplementary reading 15 Weeks per Stage 11.87 178
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Attendance at lectures, class participation, in-class group work 12 Weeks per Stage 3.00 36
Independent Learning Non Contact Understanding key theories and concepts, preparation for assessments and examinations, supplementary reading 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Hill, C. (2021), International Business, 9th. McGraw Hill, Washington, [ISBN: 978007802944].
Supplementary Book Resources
  • Friedman, Thomas. L.. (2000), The Lexus and the Olive Tree: Understanding Globalisiation, Farrar, New York, [ISBN: 9780374185522].
  • Porter, M.. (1990), The Competitive Advantage of Nations, Macmillan, London, [ISBN: 9780333518047].
Recommended Article/Paper Resources
  • The Economist.
  • The Financial Times.
  • Journal of International Business Studies.
  • Journal of World Business.
  • International Management Review.
  • International Business Review.
Other Resources
Discussion Note: