Module Details

Module Code: DSGN H4422
Module Title: Branding and Exhibition
Title: Branding and Exhibition
Module Level:: 8
Credits:: 5
Module Coordinator: Eileen Doyle
Module Author:: Bernadette Douglas
Domains:  
Module Description: The aim of the module is to research, define, evaluate and synthesise complex communications for the contemporary design environment. The learner will explore their personal design values to define and present a professional identity. The module provides the supportive framework to synthesise and deliver on a personal and project communication plan for a range of design problems
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate a broad understanding of communications and refined skills and sourcing know-how to facilitate excellent design presentations using a variety of medium to make compelling, clear and creative visual communications
LO2 Interpret the core communications required for the given project and consider a variety of audience readings in the strategic organisation of information and graphics.
LO3 Develop a brand communication and theme and plan for physical and digital showcase / exhibition of designed artefact, project and group narratives.
LO4 Expand the definition of their core values as a professional designer and present a personal integrated professional design identity and narrative
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Personal Identity & Narrative
Define and develop a professional identity, narrative. and personal communication for application to print and online communication. Personal Brand 1 – Logo, Personal Brand 2 – Applications & Portfolio, Online presence. Online presence documenting design process and portfolio.
Project Identity & Narrative
Synthesis a project identity and narrative. Information Flow (Story & User). Source appropriate visual, graphic, advertising reference. Consider how to market/advertise your product in creative ways. Apply identity to all design elements. Information Flow (Story & User). Name your product. Create a product brand.
Exhibition / Showcase
Showcase / exhibition planning considering the physical space external / internal, lighting, interactions, sound / film and constructed elements. Develop showcase / exhibition strategy for delivery and promotion / communication. Considering user experiences, walkthroughs and wayfinding. The learner will also consider ways of displaying project and artefact elements. Online showcase planning considering audience, narrative, communication, content and user experience / interaction design. Learners plan, develop, curate and mount a showcase of their year’s work for online and in person viewing.
Project Communication
Project communications on MDP and HDP. Final proofing of showcase / exhibition. Printing & production of material and engagement with internal and external printing resources. Final proofing of digital showcase of project work. The learner will consider audience and align communication strategy and creative delivery approaches across various communication mediums.
Infrastructure Resources
Design Studio – a dedicated space designed to allow for studio based learning. This space is specific to a particular learning group. While used to deliver studio based education the space is available to be used outside the time frame of the working day. It provides a safe learner driven, peer-reviewed environment, supported on a one-to-one basis. It supports the synthesis of parallel concurrent modular knowledge, skills and competency with prior learning & personal aesthetic judgement, to resolve specific design research question/s.
Computer Plotter Printer Resources
Learner requires access to studio and dedicated lab computers facilities. There should be access to printing and plotting facilities in order to complete projects. The studio must also be fitted with good quality projector, document visualiser and sound equipment for delivery of hybrid approaches. The studio should be fitted with computers capable of running creative design software
Computer Software Resource
Adobe Creative Cloud Suite, including Illustrator, Photoshop, InDesign, Premier Pro, After Affects Xd etc.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Presentation % of Total Mark 30
Timing Week 23 Learning Outcomes 1,2
Non-marked No
Assessment Description
Draft project print communication linked to HDP Phase Three Product Architecture & Proof of Concept. learners must deliver a communication board demonstrating synthesis of the design process and a deep understanding of the design proposal. The board will form a first draft communication of graphic style and communication and narrative flow and include project / exhibition branding.
Assessment Type Presentation % of Total Mark 70
Timing Week 30 Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
The learners will complete a final communication board for HDP that visually conveys their design solution and detail in relation to user needs following a defined graphic style and branding. The board will communicate essential elements of the HDP design from a user, context, technical, innovation and commercial perspective.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Studio Based Learning Contact Mentored content delivery & support, facilitated peer-to-peer interaction, tutor/self/peer critique/evaluation Every Week 4.00 4
Independent Learning Time Non Contact Individual and collaborative peer-to-peer learning, in skill & competency development Every Week 5.00 5
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Monika Hestad. (2013), Branding and Product Design: An Integrated Perspective, Routledge, [ISBN: 1409446263].
  • Polly McKenna-Cress, Janet A. Kamien.. Creating exhibitions, New York; Wiley, [ISBN: 1118306341].
  • John Purkiss, David Royston-Lee. (2008), Brand you, London; Pearson Business, UK.
  • Jeff Johnson. (2010), Designing with the Mind in Mind : Simple Guide to Understanding User Interface Design Rules, Elsevier Science & Technology, USA.
  • Philip Hughes. (2015), Exhibition Design Second Edition : An Introduction, Laurence King Publishing, UK.
  • Chris Calori , and David Vanden-Eynden. (2015), Signage and Wayfinding Design : A Complete Guide to Creating Environmental Graphic Design Systems, ohn Wiley & Sons, Incorporated, USA.
Recommended Article/Paper Resources
  • Graphis Magazine.
  • Creative Review.
  • Wallpaper.
Supplementary Article/Paper Resources
  • Journal of design communication.
Other Resources
  • IT Carlow has an extensive range of online resources that should be accessed when students are completing their projects. www.library.itcarlow.ie.
Discussion Note: