Module Details

Module Code: TOUR C1702
Module Title: Introduction to Tourism
Title: Introduction to Tourism
Module Level:: 6
Credits:: 10
Module Coordinator: Janette Davies
Module Author:: Julie Mulligan
Domains:  
Module Description: To introduce students to the concept of Tourism and its application in an Irish and international business environment. To keep up to date with developments in the Tourism industry.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate an understanding of the tourism concept, its structure and its changing patterns
LO2 Apply an appreciation of the concept of tourism through the use of case studies
LO3 Examine the key trends and challenges facing the Irish and international tourism industry
LO4 Analyse the various components of the tourism product
LO5 Examine the key management principles in tourism organisations and the key issues in relation to visitor management
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
The Concept of Tourism
• Introduction to Tourism, Forms of Tourism, Motivation for Travel, • Changing Tourism Patterns, Development of Mass Tourism.
The History and Structure of Tourism in Ireland
• The Structure of Irish Tourism: Government Departments, Fáilte Ireland • Tourism Ireland, Northern Ireland Tourist Board (NITB), • Regional Tourism Authorities, Shannon Development, • The Office of Public Works (OPW), Airport Authorities • The Irish Tourist Industry Confederation (ITIC)
Tourism and the Economy
• World Tourism Growth, Irish Tourism Growth Patterns, • Regional Tourism Income, Tourism and Employment, Balance of Payments, • Tourism Investment, Current Issues
Demand: Why Do People Engage in Tourism
• What is tourism demand? Why do people go on holiday? • Intrinsic and extrinsic motivation, Maslow’s hierarchy model and Tourist motivation • Consumer behaviour and tourism, The future of tourism demand.
Transport
• Transport, tourism and the tour • Land based transport • Water based transport, • The international airline industry, The airline industry in Ireland • Airline marketing • Low-cost airlines, Airline Alliances and Frequent Flyer programmes.
Accommodation and Hospitality Services
• The hospitality sector • The accommodation sector • The characteristics of the accommodation sector • The Irish hotel sector
Visitor Attractions
• Categories of Visitor Attractions • Critical success factors • Irish Visitor Attractions, • Visitor attractions and the product life cycle • Managing the visitor experience
Tour Operating and Travel Retailing
• Tour Operations, Travel Agents • Consumer issues and trends • Social networking and tourism • The role of technology
The Management of Tourism
• Managing tourism businesses • Managing operational issues • Managing service provision • Tourism innovation
Business Tourism
• Business Meetings, Incentive Travel, Exhibitions and Trade Fairs • Future of Business Tourism
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment50.00%
Project50.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Essay % of Total Mark 25
Timing n/a Learning Outcomes 1,3,4,5
Non-marked No
Assessment Description
Students are required to write an essay on a specific aspect of the module
Assessment Type Case Studies % of Total Mark 25
Timing n/a Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
Students will be given a case study to review based on one or more aspects of the module.
Project
Assessment Type Project % of Total Mark 50
Timing n/a Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
Students will be required to undertake a written report based on various aspects of the module.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Imparting knowledge, working through lecture notes, case studies, practical examples and supporting materials. 12 Weeks per Stage 6.00 72
Independent Learning Non Contact Writing up class notes. Reading additional supporting materials. Independent research and study 15 Weeks per Stage 11.87 178
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Imparting knowledge, working through lecture notes, case studies, practical examples and supporting materials. 12 Weeks per Stage 3.00 36
Independent Learning Time Non Contact Writing up class notes. Reading additional supporting materials. Independent research and study. 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Page, S.. (2019), Tourism Management, 6th. Routledge, UK.
  • Fletcher, J., Fyall, A., Gilbert, D., and Wanhill, S.. (2013), Tourism: Principles and Practice, 5th. Pearson, UK, [ISBN: 9780273758273].
  • Cooper, S.. (2012), Essentials of Tourism, 1st. Financial Times Press, UK, [ISBN: 9780273724384].
Supplementary Book Resources
  • Mehta, Glenn. (2007), The Welcome Business, Tourism and Travel in Ireland, Prentice Hall, [ISBN: 9780717142620].
  • Guiney, D.. (2002), The Tourism and Travel Industry in Ireland, Gill & Macmillan, Dublin, [ISBN: 9780717132293].
  • O'Halloran,R. Jarvis, K. Allen-Chabot A.. (2006), Cases in Hospitality and Tourism Management, Prentice Hall.
Recommended Article/Paper Resources
  • The International Journal of Culture, Tourism and Hospitality.
  • The International Journal of Contemporary Hospitality Management.
  • Journal of Travel Research.
Other Resources
Discussion Note: