Module Details

Module Code: BUSS H2703
Module Title: Tourism Elements
Title: Tourism Elements
Module Level:: 6
Credits:: 10
Module Coordinator: Janette Davies
Module Author:: Julie Mulligan
Domains:  
Module Description: The aim of this module is to develop the students’ awareness of the motivating factors that influence modern tourism development. It covers a wide range of areas including Cultural, Eco, Adventure and Food Tourism with a particular focus on case studies and appropriate site visits. The module investigates the relationship between the above elements and state tourism policy.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Examine the motivating factors that influence modern tourism development
LO2 Appreciate the foundations of key tourism elements such as Cultural, Eco, Adventure and Food Tourism
LO3 Examine national and international tourism policy in relation to the various tourism elements
LO4 Develop an understanding of the various tourism elements through case studies and site visits
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Introduction to modern tourism development
The growth of global tourism and volatility; Mass tourism; Traditional tourism; Mainstream tourism; New forces affecting tourism, - globalisation, inequality and the developed and developing world; Overview of tourism elements
Cultural Tourism
The concept of culture; Historical development of cultural tourism: components of the cultural tourism product; demands and motivations for cultural tourism; typologies of cultural tourism; cultural costs and benefits of cultural tourism; interpretation and representation; State policy in relation to Cultural Tourism; Case studies in Cultural Tourism
Eco Tourism
Introduction to ecotourism; The history and evolution of ecotourism and sustainable development; Ecotourism typologies; Social advantages and disadvantages of ecotourism; International, national and regional ecotourism initiatives; State policy in relation to Eco Tourism; Case studies in ecotourism.
Food/Agri Tourism
Introduction to Food tourism; The globalisation and localisation of food and drink; The growth of food inspired tourism; foodies and their identity; What is Agri tourism?; Agri tourism in action; Challenges in developing Food Tourism; State policy in relation to Food/Agri Tourism; Case studies in Food/Agri Tourism.
Adventure Tourism
Introduction, definition and development of adventure tourism; the adventure tourism product; the adventure tourism market; risk assessment; State policy in relation to Adventure Tourism; Case studies in Adventure Tourism
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment50.00%
Project50.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 25
Timing n/a Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
A review of relevant case studies relating to the various Tourism Elements
Assessment Type Essay % of Total Mark 25
Timing n/a Learning Outcomes 2,3,4
Non-marked No
Assessment Description
Students will be required to write an essay based on one aspect of the course
Assessment Type Written Report % of Total Mark 50
Timing n/a Learning Outcomes 2,3,4
Non-marked No
Assessment Description
Students will be required to complete a written based on all elements of the module
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Imparting knowledge, working through lecture notes, case studies and supporting materials. 12 Weeks per Stage 6.00 72
Independent Learning Non Contact Writing up class notes. Reading additional supporting materials. Independent research and study 15 Weeks per Stage 11.87 178
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Tourism Elements 12 Weeks per Stage 3.00 36
Independent Learning Time Non Contact Tourism Elements 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Everett, S.. (2016), Food and Drink Tourism - Principles and Practice, 1st. Sage Publications, London, [ISBN: 978-144626773].
  • Du Cros, H. and McKercher, B.. (2015), Cultural Tourism, 2nd. Routledge, New York, [ISBN: 978-0-415-833].
  • Swarbrooke, J., Beard, C., Leckie, S., Pomfret, G.. (2011), Adventure Tourism - The new frontier, 2nd. Routledge, New York, [ISBN: 978-0-7506-51].
  • Fennell, D.. (2014), Ecotourism, 4th ed. Routledge, New York, [ISBN: 1134113617].
Recommended Article/Paper Resources
  • International Journal of Culture, Tourism and Hospitality.
  • Journal of Travel Research.
  • Journal of Tourism and Hospitality Research.
  • Journal of Tourism and Hospitality Management.
  • Journal of Ecotourism.
  • Journal of Tourism and Cultural Change.
Other Resources
Discussion Note: