Module Details

Module Code: BUSS
Module Title: Personal and Commercial Visualisation
Title: Personal and Commercial Visualisation
Module Level:: 6
Credits:: 5
Module Coordinator: Eileen Doyle
Module Author:: Bernadette Douglas
Domains:  
Module Description: The aim of this module is to provide the learner with an understanding of the principles and practice of personal branding and online promotion through blogging. The learner will develop understanding of commercial aspects of marketing with particular emphasis on the importance of the role of marketing in product innovation and design. The learner will develop understanding of a marketing process for a new product and generate a digital marketing strategy and visual promotion.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 To demonstrate the ability to develop a professional brand profile, promotion material and social media presence with content delivery strategy
LO2 To demonstrate the ability to formulate and visually present a marketing strategy for a new product
LO3 To demonstrate the ability to develop a visual advertisement aligned with a promotional strategy
LO4 To demonstrate the ability to to produce a portfolio of work
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
6858 INTL H3424 Industrial Design
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Personal Brand
The learner is introduced to personal branding for understanding their skills and professional offering. The learner will utilise a SWOT analysis to determine their present position and future development areas. The learner will develop a personal brand profile including story, message and guiding attributes and apply these to their brand identity assets and promotional material using Adobe Illustrator.
Social Media
The learner will be introduced to social media platforms for professional promotion and profile development. The learner will learn different content approaches how to develop compelling narratives. The learner will develop a content posting strategy for topics, posts and stories
Marketing Strategy
The learner is introduced to marketing for commercial application to a new product offering linked to a design studio project. The learner will develop understanding of a marketing process including product positioning, market segmentation and targeting, promotions mix and pricing strategy to apply to
Commercial Digital Promotion
The learner will develop understanding of digital marketing approaches and promotion and apply these to a visual advertisement that aligns with the marketing mix and promotions strategy.
Infrastructure Resources
Design Studio – a dedicated space designed to allow for studio based learning. This space is specific to a particular learning group. While used to deliver studio based education the space is available to be used outside the time frame of the working day. It provides a safe learner driven, peer-reviewed environment, supported on a one-to-one basis. It supports the synthesis of parallel concurrent modular knowledge, skills and competency with prior learning & personal aesthetic judgement, to resolve specific design research question/s.
Computer Plotter Printer Resources
Learner requires access to studio and dedicated lab computers facilities. There should be access to printing and plotting facilities in order to complete projects. The studio must also be fitted with good quality projector, document visualiser and sound equipment for delivery of hybrid approaches. The computers should be a high specification capable of running creative design software.
Computer Software Resource
Adobe Creative Cloud Suite, including Illustrator, Photoshop, InDesign, Dimension etc.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Presentation % of Total Mark 20
Timing Week 21 Learning Outcomes 1
Non-marked No
Assessment Description
Learner will present their brand profile, story and social media presence aligned to their visual style
Assessment Type Portfolio % of Total Mark 80
Timing Week 30 Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
Submission of a portfolio showing content and development over the semester across the six key learning streams using the learner’s visual presentation skills. This deliverable is linked to project outcomes from live projects and competitions and must contain effective presentation of exemplary work.
Learner will demonstrate key skills through interim submissions that build towards their final portfolio submission for the semester linked to live projects 1,2 and a competition entry
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Studio Based Learning Contact Mentored content delivery & support, facilitated peer-to-peer interaction, tutor/self/peer critique/evaluation Every Week 3.00 3
Independent Learning Non Contact Individual and collaborative peer-to-peer learning, in skill & competency development. Every Week 6.00 6
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Lida Citroen. Reputation 360: Creating power through personal branding, Palisades Publishing, USA.
  • Kartikeya Kompella. (2014), The Definitive Book of Branding, SAGE Publications, USA.
  • David Langton, , Anita Campbell, , and David Langton. (2011), Visual Marketing : 99 Proven Ways for Small Businesses to Market with Images and Design, John Wiley & Sons, Incorporated, USA.
  • Stephen Gamble. (2016), Visual Content Marketing : Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers, John Wiley & Sons, Incorporated, USA.
  • (2015), Digital Marketing: Strategy Implementation Practice, Pearson Education, Limited, UK.
  • Leland HARDEN , and Bob HEYMAN. (2009), Digital Engagement : Internet Marketing That Captures Customers and Builds Intense Brand Loyalty, AMACOM, USA.
  • Robin Landa. (2016), Advertising by Design : Generating and Designing Creative Ideas Across Media, John Wiley & Sons, Incorporated, USA.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: