Module Details

Module Code: BUSS H4709
Module Title: Event Management Project
Title: Event Management Project
Module Level:: 8
Credits:: 10
Module Coordinator: Janette Davies
Module Author:: Lorraine Galvin
Domains:  
Module Description: To develop the students knowledge, skills and competence in Event Management. A strategic approach to event management will be used to develop and present an event project . The student will draw on previous areas of study in this programme.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Conceptualize and propose an event concept.
LO2 Design an event.
LO3 Develop an event operational plan.
LO4 Develop an event safety plan.
LO5 Develop a marketing and public relations plan.
LO6 Develop a business plan for an event.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Conceptualize and propose an event concept.
Event current trends and practices. Establish event concept. Identify the economic, cultural, societal and other potential event impacts. Conduct a feasibility study. Identify grant applications and sources of funding. Sponsorship and friends programmes. Event bidding. Event proposals.
Design an event.
Event theme. Event site/venue and layout. Entertainment, activities and programme of events. Suppliers. Catering. Customer Services.
Develop an event operational plan.
Legal, insurance, regulations, licenses, contracts, environmental analysis and logistical requirements.
Develop an event safety plan.
Health and safety statement. Risk management statement. Emergency procedures, crowd control, security. Emergency services operations and contacts. Regulatory authorities.
Develop a marketing and public relations plan.
Event marketing strategies. Marketing plan. Public relations strategies. Public relations plan. Data analysis of marketing and PR activities.
Develop a business plan for an event.
Business strategy. Financial management. Sustainability.
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing Week 29 Learning Outcomes 1,2,3,4,5,6
Non-marked No
Assessment Description
Event Management documentation and project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Resubmission of all event management strategy plans from LO1 to L06.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Event project 24 Weeks per Stage 3.00 72
Independent Learning Time Non Contact Event Project 30 Weeks per Stage 5.93 178
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Event Project 24 Weeks per Stage 1.50 36
Independent Learning Time Non Contact Event Project 30 Weeks per Stage 2.97 89
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Anton Shone,Shone and Parry,Bryn Parry. (2013), Successful Event Management, 4th. Cengage, [ISBN: 1408066637].
  • Alex Genadinik. (2015), Event Planning: Management and Marketing for Successful Events, 1st. Createspace Independent Publishing Platform, p.74, [ISBN: 1519178204].
  • Ruth Dowson,David Bassett. (2018), Event Planning and Management, 2nd. PR in Practice, p.312, [ISBN: 0749483318].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: