Module Details

Module Code: BUSS H2705
Module Title: Digital Technologies
Title: Digital Technologies
Module Level:: 6
Credits:: 5
Module Coordinator: Janette Davies
Module Author:: Lorraine Galvin
Domains:  
Module Description: This module introduces students to digital applications and how they can be used to support event marketing, business and management functions.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Identify current digital technologies and trends in digital marketing
LO2 Design a digital marketing campaign to support an event.
LO3 Create digital assets for the marketing of an event.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Identify current digital technologies and trends in digital marketing
Digital technologies including Social, mobile, web, applications, online communication. Digital marketing trends in tools, techniques and technologies.
Design a digital marketing campaign to support an event.
Digital marketing campaign. Digital marketing strategy. Event marketing.
Create digital assets for the marketing of an event.
Design principles for digital. Digital creation and assets. Using design software to create digital content.
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 50
Timing Sem 1 End Learning Outcomes 1,3
Non-marked No
Assessment Description
Assessment 1: DIGITAL TECHNOLOGIES
Students will be given a number of small briefs in current digital technologies in the design and creation of digital assets.
Assessment Type Project % of Total Mark 50
Timing Sem 2 End Learning Outcomes 2,3
Non-marked No
Assessment Description
ASSESSMENT 2: DIGITAL MARKETING CAMPAIGN
Group Project – Team of Two, individually marked
Cross module assessment with Event Planning and Sustainability and Event Operational Control module, student takes role of Digital Marketer in designing and creating a digital marketing campaign for an event.

Student from Digital Marketing module will be on a team with student from Event Planning and Sustainability/Event Operational Control module taking the role of Digital Marketer.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Practicals Contact Practical labs in digital technologies, tools and techniques. 12 Weeks per Stage 3.00 36
Independent Learning Time Non Contact Digital Technologies 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Practicals Contact Digital Technologies 12 Weeks per Stage 1.50 18
Independent Learning Time Non Contact Digital Technologies 15 Weeks per Stage 2.97 44.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Alan Charlesworth. (2018), Digital Marketing, Routledge, [ISBN: 113803956X].
  • Simon Hudson,Louise Hudson. (2017), Marketing for Tourism, Hospitality and Events, Sage Publications Limited, p.384, [ISBN: 1473926637].
  • Dave Chaffey,Fiona Ellis-Chadwick. (2019), Digital Marketing, Pearson Higher Education, p.576, [ISBN: 1292241578].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: