Module Details

Module Code: STUD H3701
Module Title: Creative Studio 2
Title: Creative Studio 2
Module Level:: 7
Credits:: 20
Module Coordinator: Karen Hennessy
Module Author:: Patrick Morgan
Domains:  
Module Description: Using project based approach, students engage in the design and development of surface based visual design from research to ideations to planning to evaluation and production. Project based learning is used to
provide exposure to the processes involved in various surface design projects incorporating environmental and wayfinding design, advertisement and branding design, packaging design, illustration, typography, publishing design and portfolio creation. Project briefs are provided and developed by students providing
structure of content and process but also allowing for experimentation and exploration of ideas and concepts.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate a specialised understanding of the various graphic design principles and processes
LO2 Be able to make independent informed evaluated decisions based on analysis and research within the graphic design process from ideation to production, considering multiple possibilities through various stages of a project.
LO3 Demonstrate knowledge and exposure of the major developments and current research in visual design both nationally and internationally
LO4 Create work that demonstrates a variety of technical and conceptual skills in visual design while choosing appropriate media that fits the design solution
LO5 Develop creative ideas into design strategies that meet a project brief and present and communicate the outcomes effectively.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Mapping and Wayfinding Design
Research, Design, Develop and produce an illustrated wayfinding and mapping solution that guides visitors through a select ‘trail’ in a town of your choosing. Considerations in the design process are: Design principles. Design process. Environmental graphic design, the end user experience, goals of the project, synergy between the mapping and the signage, positioning of the map and signs, media that the map will be displayed, scale and size of the end products, hierarchy of content, typography, symbols, colour.
Advertisement Campaign
Develop an advertisement campaign to promote awareness of an organisation. Undertake desk research (background research of the organisation) Produce creative ideas for the design solution based on brand/identity, research and media channels. Manage the project workflow.
Major Project
Develop a major project of personal investigation. Identify a problem, through research, concept generation and development produce a major project that incorporates various elements from packaging, print, brand, user interface, typography, wayfinding, illustration, advertising design that solve the problem outlined in initial research.
Illustration
Research one illustrators/Designer/Design Movement. Simultaneously research a city or region that interest you, their cultural, historical or iconic sites or features. Design and illustrate a limited edition ‘disposable coffee cup’ that celebrates the region in the style of the illustrator/designer you have chosen.
Brand Design
To select/locate an existing logo/brand identity in your locality that is need of re-design. working through the design process of: empathy, define, ideate, prototype and test to re-design the logo.
Packaging Design
Identify a specific demographics purchasing habits and power, Design and develop a product packaging range aimed at this demographic.
Conference
Exposure to design creatives of international recognition through off campus visits.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Project % of Total Mark 100
Timing n/a Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
The studio environment in year three is designed to simulate a real world studio environment and integrates learning of design
principles and processes, project management and communication and collaboration skills. Students are further encouraged in year three to experiment and explore with creative ideas and responses to the project briefs. Projects are
based around visual design. Briefs include designing for print, brand, advertising, packaging, signage, illustration, publishing, typography and wayfinding design.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.
Reassessment Description
The assessment of this module is inextricably linked to the delivery. The student must re attend the module in its entirety in order to be
reassessed.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Studio Based Learning Contact Series of connected lectures, demonstration, design critiques in a studio based leaning environment. Learners engage with creative design briefs to create effect design solutions. Every Week 4.00 4
Independent Learning Time Non Contact No Description Every Week 12.00 12
Total Weekly Contact Hours 4.00
 
Module Resources
Recommended Book Resources
  • Gavin Ambrose. (2019), Design Thinking for Visual Communication, Bloomsbury Visual Arts, p.184, [ISBN: 1350106224].
  • Gavin Ambrose,Paul Harris. (2016), The Production Manual, Bloomsbury Publishing, p.208, [ISBN: 9781472591319].
  • Steven Heller,Lita Talarico. (2018), Free Hand: New Typography Sketchbooks, ABRAMS, p.336, [ISBN: 1419731076].
  • Gavin Ambrose, Paul Harris. (3), Layout for Graphic Designers, 2018. Bloomsbury Visual Arts, [ISBN: 1474254799].
  • Melissa Davis. (2017), The Fundamentals of Branding, AVA Publishing, p.184, [ISBN: 9782940373987].
  • Paul McNeil. (2017), The Visual History of Type, Laurence King Publishing, p.672, [ISBN: 1780679769].
  • Ina Saltz. (2019), Typography Essentials Revised and Updated, Rockport Publishers, p.208, [ISBN: 1631596470].
  • Steven Heller,Gail Anderson. (2016), The Graphic Design Idea Book, Laurence King Publishing, p.128, [ISBN: 9781780677569].
  • Chris Calori,David Vanden-Eynden. (2015), Signage and Wayfinding Design, John Wiley & Sons, p.320, [ISBN: 1118692993].
  • David Dabner,Sandra Stewart,Abbie Vickress. (2020), Graphic Design School, Wiley, p.208, [ISBN: 1119647118].
  • Sean Adams,Peter Dawson,John Foster,Tony Seddon. (2020), Graphic Design Rules, Princeton Architectural Press, p.384, [ISBN: 1616898763].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: