Module Details

Module Code: CULT H4601
Module Title: Media Culture
Title: Media Culture
Module Level:: 8
Credits:: 5
Module Coordinator: Cathal Nolan
Module Author:: Jenny Russell
Domains:  
Module Description: To provide students with an appreciation of the extent to which media influences so much of our society, culture and daily lives. To enable them to analyse and criticise pivotal theories in the field and in doing so, consider their continuing relevance.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate an understanding of various academic theories within media culture and analyse their relevance in today's society.
LO2 Show an ability to relate traditional academic theory with modern circumstances while drawing from a varied range of research sources.
LO3 Research cultural shifts in relation to a specific social issue(s) and use an array of research sources to carry out analysis.
LO4 Understand the influence of media on how we ascertain information, form opinions and communicate our views.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Semiotics
Traditional theories and modern applications.
Media Landscape
Changing nature of media and its role in society. Effects of changing technology on our media distribution and consumption.
Narratives in the media
The creation of narratives in popular media. The use of language and images - the creation of binaries within issues, characters and stories.
Fiminisms and representation of gender
General overview and relevance in modern society. The evolution of the representation of women and minority cultures on screen.
Mass Communication Theories
Agenda setting theory. Cultivation theory. Changes in news distribution and consumption.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Presentation % of Total Mark 50
Timing Week 5 Learning Outcomes 1,2
Non-marked No
Assessment Description
This assignment will assess the student's ability to examine academic theories and analyse their relevance in modern society.

The assignment may be submitted live or take the form of a pre-recorded video presentation.
Assessment Type Other % of Total Mark 50
Timing Sem 1 End Learning Outcomes 3,4
Non-marked No
Assessment Description
Students will be required to submit a written piece, outlining their range of research undertaken. They should communicate their educated opinion on a topic relevant to the module.
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
CA to be resubmitted with an updated brief.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Independent Learning Time Non Contact Reading Every Week 1.00 1
Assignment Non Contact Completing essays and assignments - CA Twice per semester 1.60 12
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Arthur ASA Berger. (2014), The Objects of Affection.
  • Barker, C. (1999), Television, Globalisation and Cultural Identities, Buckingham, Open University Press.
  • John Storey. (2018), Cultural Theory and Popular Culture, 8. 1-5, Routledge, [ISBN: 9780415786621].
Recommended Article/Paper Resources
  • Berger, A.. (2014), Semiotics and Society, Symposium: Signs, Symbols and Semiotics, 22 November 2013, p.4.
  • Gorham, B.W.. (2010), Stereotypes in the Media: So What, Howard Journal of Communications, 10:4,
    http://dx.doi.org/10.1080/10646179924673 5
  • Gherasim, A & Gherasim, D. (2013), Modelling the Consumer Behaviour, Economy Transdisciplinarity Cognition, 16:2.
  • Krugman, H.E.. (1994), Observations: Pavlov's Dog and the Future of Consumer Psychology, Journal of Advertising Research, Nov / Dec 1994.
Other Resources
Discussion Note: