Module Details

Module Code: BUSS H4101
Module Title: Management in the Brewing and Distilling Industry
Title: Management in the Brewing and Distilling Industry
Module Level:: 8
Credits:: 5
Module Coordinator: David Ryan
Module Author:: Dorothy Keane
Domains:  
Module Description: The aim of this module is to provide the learner with an understanding of management theories concepts and frameworks and their application to the various structures, functions and operations of organisations in the brewing and distilling industry.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Select the appropriate models and techniques for evaluating and drawing strategic conclusions about the future of the the Brewing and Distilling Industry
LO2 Analyse industries and competitive strategies together with strategic capabilities.
LO3 Utilise market research techniques to analyse the brewing and distilling industry and develop consumer insights
LO4 Critically assess the role of destination marketing as it applies to the brewing and distilling tourism industry
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Strategic Management Process
The Strategic Management Process Defining Strategy and the Strategic Management Process. Corporate Mission, Goals and Stakeholders, Business Development, Strategy as an Emergent Process, Intended and Emergent Strategies, Strategic Leadership.
The Business Environment
External Analysis - Identification of Opportunities and Threats External Analysis, SWOT analysis, PEST analysis. Defining the Industry, Sectors, Competitors, Market Segments. Strategic Groups. Industry Life Cycle Analysis. The Global and National Environments.
Market Research and Information Systems
The Marketing Information System; Consumer Insights; The Marketing Research Process; Market Research methods - Qualitative and Quantitative techniques
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Written Report % of Total Mark 100
Timing Sem 1 End Learning Outcomes 1,2,3,4
Non-marked No
Assessment Description
Learners will prepare a written report on the factors and forces of the brewing and distilling industry based on sound market research techniques and the application of business models and frameworks. They will provide consumer insights. Learners will will provide an interim report in week 7. Learners will prepare and present a formal presentation in week 12
No Project
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact Lecture 12 Weeks per Stage 3.00 36
Independent Learning Non Contact No Description 15 Weeks per Stage 5.93 89
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • David, F., David, F, David, M.. (2020), Strategic Management: A Competitive Advantage Approach, Concepts, 17th. Pearson, [ISBN: 9780135176498].
  • Kevin Lane Keller,Vanitha Swaminathan. (2019), Strategic Brand Management, 5th. Pearson, [ISBN: 1-292-31496-6].
Supplementary Book Resources
  • Siobhán Tiernan,Michael Morley,Edel Foley. Modern Management, [ISBN: 071714030X].
  • David A. Aaker, Damien McLoughlin. (2010), Strategic Market Management: Global Perspectives, Wiley.
  • Kotler, Armstrong, Saunders 7 Wong. (2005), Principles of Marketing, 4th Edition, Prentice Hall.
This module does not have any article/paper resources
Other Resources
Discussion Note: