Module Details

Module Code: STUD H2701
Module Title: Creative Studio 1
Title: Creative Studio 1
Module Level:: 6
Credits:: 20
Module Coordinator: Janette Davies
Module Author:: David OCallaghan
Domains:  
Module Description: Using project based learning, students will engage in the design and development of engaging design solutions to creative briefs. Project briefs are provided and provide structure of content and process but also allow for experimentation and exploration of ideas and concepts. Student will work in a studio based environment, and using the design process to take work through each of the design stages from concept to completion. Communication and collaboration with other students and staff will allow for ongoing critiques and evaluation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Recognise and examine each of the steps of the design process. Apply each of the stages of the design process to your work. Use an adaptive approach to design and the design cycle. Use experimentation and exploration guided by research, and influenced by industry standards, trends, and current styles.
LO2 Demonstrate through application the importance of typography, layout, colour theory, scale, alignment and hierarchy. Understand the use of marketing persona's and how these will influence you design decision, at each stage of the design process.
LO3 Develop good technical skills, procedures and practices, needed to operate in the design studio environment. Engage in software training, enhanced photography skills, print technology and paper based skills and prototyping
LO4 Use problem solving skills to create engaging design solution that operate across multiple platforms, and fulfill or exceed the design brief. Engage in peer and staff reviews and critiques to allow for enhancement and evaluation of the solution.
LO5 Engage in the studio based environment, allowing for group and peer feedback and collaboration. Develop skills in project and time management, team engagement.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Logo Design
Understand the principles behind good logo design. Investigate the importance of logo design in both branding and marketing Understand the influence of colour and layout on the development of logo design and branding. Image making technical skills
Typography
Recognise the role typography plays in the field of design. Investigate the intrinsic elements that make up typography. Translate this knowledge into effective solutions to create effective typography that can be used across a range of media. Understand the importance of information hierarchy, and tone of voice, and the role typography plays in both of these.
Information Design
Using an effective information strategy, visualise information and data to be effective for a chosen target market or audience. Employ design principles to guide the layout, structure and hierarchy of information for better readability and comprehension by the user.
Image Creation
Engage in an experimental approach to the creation of images and artwork. Combine various methods and technologies to create new, exciting and effective images, that can be used through your design projects.
Desktop Publishing
Using an iterative approach to the design cycle, engage and create bespoke solutions to creative problems in the area of DTP. Employ guiding principles to allow for the creation of effective, engaging and target specific layout. Translate a creative and unique approach to image creation, illustration, typography and layout to achieve an effective bespoke solution.
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing Sem 2 End Learning Outcomes 1,2,3,4,5
Non-marked No
Assessment Description
Create a series of design solutions and assets to creative design briefs
No Practical
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.
Reassessment Description
Due to the studio based nature of the module, learners will need to attend and repeat module.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Studio Based Learning Contact No Description Every Week 5.00 5
Independent Learning Non Contact Application of learned theory and skills to design project work, research and development of skills. Every Week 10.00 10
Total Weekly Contact Hours 5.00
 
Module Resources
Recommended Book Resources
  • Gavin Ambrose and Paul Harris. (2018), Layout for graphic designers : an introduction, Bloomsbury, London, p.208, [ISBN: 9781474254793].
  • Peter Dawson,John Foster,Tony Seddon,Sean Adams. (2017), Graphic Design Rules, Frances Lincoln, p.384, [ISBN: 0711233462].
  • David Dabner,Sandra Stewart,Eric Zempol. Graphic Design School, [ISBN: 9780500291436].
  • Stephen Boss. (2018), Digital Type Design for Branding, CRC Press, p.214, [ISBN: 9781315349732].
  • Michael Evamy. (2021), Logo, revised edition, Laurence King Publishing, p.432, [ISBN: 1786275813].
  • Steven Heller,Gail Anderson. (2020), The Logo Design Idea Book, Laurence King Publishing, p.128, [ISBN: 1786274124].
  • Gavin Ambrose,Paul Harris,Sallyanne Theodosiou. (2020), The Fundamentals of Typography, Bloomsbury Visual Arts, p.200, [ISBN: 1474270360].
  • Paul Harris. (2020), The Layout Book, loomsbury Visual Arts, p.208, [ISBN: 1350177121].
  • Neil Leonard. (2021), Basics Graphic Design 02: Design Research, Bloomsbury Visual Arts, p.200, [ISBN: 1350167525].
This module does not have any article/paper resources
Other Resources
Discussion Note: