Module Details

Module Code: BUSS H3330
Module Title: ECommerce
Title: ECommerce
Module Level:: 8
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Deirdre Fleming
Domains:  
Module Description: Create a skill set that allows the student to operate as a practitioner in the field of eCommerce. Develop an understanding of the field of eCommerce, and how to develop and maintain an eCommerce system.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Research and review a business's eCommerce Strategy and develop recommendations to allow the business to operate on multiple platforms in order to improve their online presence.
LO2 Develop a strong technical understanding that allows the student to operate in an eCommerce environment and across different functions. Explore the use of third party selling platforms and what they can offer.
LO3 Assess and analyse the impact of Ecommerce on Shipping (order management, packaging and Harmonised Tariff schedule), Logistics (warehousing, and stock, (accessing new market places)
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Introduction to eCommerce & future trends
eCommerce - current & future trends. Scope of the eCommerce industry and how it operates, Types of electronic markets. B2B, B2C, Understand the ethics and regulations needed to operate in the eCommerce field, Operational implications.
eCommerce Landscape
Understand the landscape of eCommerce field. Understand the major key stake holders and the role they play within the business.Managing channel conflict. Legal and ethical issues, protecting privacy and intellectual property rights, Societal issues.
Digital eCommerce applications and infrastructure.
Develop an understanding of the eCommerce landscape and how technology plays a vital role within it.Options for hosting Web sites,Processes and business decisions with managing web site development. Web site design and performance, Major e commerce applications.
Formulating an eCommerce Strategy
Digital Path to Purchase. Key Steps in the formulation of an eCommerce Strategy that is effective and engaging & will allow the business to grow strategically. 7 Key Steps:1. Alignment with the Business Strategy & Market insights, 2. Website creation - Best Practice and Benchmarks, 6 P's of Online Category Management : Perfect Page, Price, Placement, Product, Promotion, Performance. (ECR & Clavice) 3. Payment & Pricing,4. Distribution & Logistics - Order Picking, Delivery options, Returns. Availability & Influence of Out of Stock - impact on Buying Behaviour 5. Promotion & Traffic building, 6. Legal, 7. Technology and Security issues.8. Evaluating the strategy, commercial web site evaluations.
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 100
Timing End-of-Semester Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Evaluate and make recommendations to a businesses ecommerce strategy . Create a new strategy that will allow the client to operate within the online / mobile market. Parts of this project will be delivered on an interim basis to scaffold learning.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Re-Assessment will be based on repeat coursework. The student will have to complete a number of alternative or similar projects. Project will be completed and submitted before / on agreed date prior to repeat exam board.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Independent Learning Time Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.50 1.5
Independent Learning Time Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • KENNETH C.. TRAVER LAUDON (CAROL GUERCIO.). (2020), E-COMMERCE 2020-2021, [ISBN: 9781292343167].
  • Dave Chaffey,Tanya Hemphill,David Edmundson-Bird. (2019), Digital Business and E-Commerce Management, 7th. Pearson Higher Ed, p.680, [ISBN: 9781292193359].
Supplementary Book Resources
  • Gary Schneider. (2016), Electronic Commerce, Nelson Education, p.624, [ISBN: 9781305867819].
  • Laudon, K C. E-Commerce 2016, Business, Technology, Society, Prentice Hall, [ISBN: 978013393895].
  • Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business, CreateSpace Independent Publishing Platform, [ISBN: 1534619348].
  • Gini Dietrich, Geoff Livingston. Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, Que, p.224, [ISBN: 9780789749178].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: