Module Details

Module Code: EDUC C3804
Module Title: Content Writing
Title: Content Writing
Module Level:: 7
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Dorothy Keane
Domains:  
Module Description: The aim of the course is to introduce the learner to the dynamics and challenges of the principles practices of content writing. It introduces the concept of engaging with, and acquiring customers using the creation and sharing of content.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 To identify and explore the principles and practices of content writing and storytelling in a digital environment
LO2 To create and curate content for digital channels and map to the customer journey and personas
LO3 To develop and generate creative and original content through scripts, imagery and video for digital channels
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Principles of Content Writing
Content Writing Defined The Role of Content Writing
Crafting the Story
Storytelling in a digital context
Creating the content for audience personas
Creating the personas Mapping the content to personas
Content Creation
Creating the content - format, tone and channel formats
Search Engine Optimisation in content writing
Basic SEO for developing content
Content Management
Content editorial calendar Content management systems
The Content Plan
Create a content plan
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment100.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Project % of Total Mark 100
Timing Sem 1 End Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Learners will be required to plan and develop a content marketing plan. There will be a series of mini tasks and deliverables in week 3 6 and 9 of the term
No Project
No Practical
No End of Module Formal Examination

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratory Contact Lab based instruction and tutorials Every Week 3.00 3
Independent Learning Non Contact Independent Learning Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Laboratory Contact Lab based instruction and tutorials Every Week 1.50 1.5
Independent Learning Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Shaw, Mark. (2015), Copywriting: Successful Writing for design, advertising and marketing, 2nd. Laurence King Publishing Ltd, London, [ISBN: 780670003].
Supplementary Book Resources
  • Scott, David Meerman. (2017), The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd. Wiley, [ISBN: 978-1-118-012].
This module does not have any article/paper resources
Other Resources
Discussion Note: