Module Details

Module Code: PUBL C3806
Module Title: Networking in Public Relations
Title: Networking in Public Relations
Module Level:: 7
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Pauline Flanagan
Domains:  
Module Description: The aim of this module is to acquire the necessary analytical skills to critically appraise and document contemporary public relations problems and opportunities and influence their solutions. Students will experience the world of networking and conferences by organizing and attending various events.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Analyse and think critically about public relations
LO2 Understand the importance of networking at events and conferences
LO3 Understand how to gain employment in the Public Relations Industry
LO4 Increase awareness of how to organise an event
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Networking in Public Relations
What exactly is meant by 'Networking' in Public Relations and how should we do it
Intrapreneurship and Entrepreneurship
Working in a public relations company Starting your own company Curriculum vitae/cover letter/portfolio/mock interview
Event Organisation
How to organise an event; The importance of attention to detail; How to network at an event
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment30.00%
Practical70.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 30
Timing n/a Learning Outcomes 2,4
Non-marked No
Assessment Description
Students will organise an event. The students will be marked on the attention to detail in the organisation of the event as well as how they network at the event. Students will also be marked on a reflective piece of work following on from the event.
No Project
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 40
Timing n/a Learning Outcomes 3
Non-marked No
Assessment Description
Students prepare job application details as well as completing a mock style job interview
Assessment Type Practical/Skills Evaluation % of Total Mark 30
Timing n/a Learning Outcomes 1,2
Non-marked No
Assessment Description
Students attend and network at the annual PRII Conference. In the event of a student not being able to attend, said student must complete a 5,000 word assignment on a PR Topic given by their lecturer
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Estimated Learner Hours Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Diane Darling. (2005), Networking for Career Success, McGraw-Hill Education, p.64, [ISBN: 9780071456036].
  • John Hall. (2017), Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You, McGraw-Hill Education, p.208, [ISBN: 9781260011920].
  • Scott Gerber and Ryan Paugh. (2018), Superconnector: Stop Networking and Start Building Business Relationships that Matter, Da Capo Lifelong Books (29 Mar. 2018), [ISBN: 978-07382199].
  • Keith Ferrazzi. (2014), Never Eat Alone. And other Secrets to Success, Crown Publishing Group, Division of Random House Inc; 2nd Expanded, Updated ed. edition (17 Jun. 2014, [ISBN: 978-038534665].
Supplementary Book Resources
  • Ralph Tench and Liz Yeomans. (2009), Exploring Public Relations, 2nd. Prentice Hall.
  • James E. Grunig,David M. Dozier. (1992), Excellence in Public Relations and Communication Management, St. Martin's Press, p.666, [ISBN: 0805802274].
  • Cutlip, Center and Broom. (2008), Effective Public Relations, Pearson International Edition.
Recommended Article/Paper Resources
  • Journals and other relevant material can be accessed by checking www.library.itcarlow.ie.
Other Resources
Discussion Note: