Module Details

Module Code: PROJ H4401
Module Title: PR Campaign Project
Title: PR Campaign Project
Module Level:: 8
Credits:: 10
Module Coordinator: Myles Kelly
Module Author:: Pauline Flanagan
Domains:  
Module Description: The aim of this module is to acquire the necessary analytical skills to engage and gain work with a 'real' client in Public Relations.
The module also aims to enable students to understand the relevance of Strategy and Theory at the advanced stage of their study in Public Relations
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Complete a Public Relations campaign for a 'real' client
LO2 Analyse and think critically about public relations and public relations campaigns
LO3 Understand and explain how the Public Relations industry functions and how to gain employment in the occupation.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Theoretical design and strategic choice of Public Relations Campaign
Theoretical foundations of modern Public Relations practice
Liaising between client and consultant
Designing, writing and presenting a brief
Designing a campaign
Target audience selection Objectives and Strategy PR tools and techniques
Advanced Public Relations practice
Evaluation of contemporary Public Relations issues and campaigns through case study analysis
Intrapreneurship and Entrepreneurship
Working in a public relations company Starting your own company Curriculum vitae/cover letter/portfolio/mock interview
Module Content & Assessment
Assessment Breakdown%
Project50.00%
Practical20.00%
End of Module Formal Examination30.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 50
Timing n/a Learning Outcomes 1,2
Non-marked No
Assessment Description
Research, prepare and present a public relations communications campaign for a real client.
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 20
Timing n/a Learning Outcomes 3
Non-marked No
Assessment Description
Students prepare themselves for employment by attending a 'mock job interview'.
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 30
Timing End-of-Semester Learning Outcomes 2,3
Non-marked No
Assessment Description
Two hour written exam
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 6.00 6
Estimated Learner Hours Non Contact No Description Every Week 12.00 12
Total Weekly Contact Hours 6.00
 
Module Resources
Recommended Book Resources
  • Sarah Stimson. (2013), How to Get a Job in PR, CreateSpace, p.216, [ISBN: 1492944289].
  • Kristin Johnson,Shalon Roth. (2019), How to Succeed in a PR Agency, [ISBN: 9781138352681].
Supplementary Book Resources
  • Ralph Tench and Liz Yeomans. (2009), Exploring Public Relations, 2nd. Prentice Hall.
  • James E. Grunig,David M. Dozier. (1992), Excellence in Public Relations and Communication Management, St. Martin's Press, p.666, [ISBN: 0805802274].
  • Ellen Gunning. (2018), Public Relations, Red Globe Press, p.258, [ISBN: 9781352002782].
Recommended Article/Paper Resources
  • Journals and other relevant material can be accessed by checking www.library.itcarlow.ie.
Other Resources
Discussion Note: