Module Details

Module Code: PUBL H2403
Module Title: Specialist Areas in Public Relations
Title: Specialist Areas in Public Relations
Module Level:: 8
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Pauline Flanagan
Domains:  
Module Description: The aim of this module is to introduce the students to the specialist areas of public relations. This will provide students with a knowledge and awareness of the diversity of its occupation.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Discuss the range of functions and activities encompassed by the public relations profession
LO2 Comprehend the importance of crisis public relations and know the basic techniques for implementing a crisis PR plan
LO3 Increase awareness of the diverse and specialist areas within the public relations profession
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Crisis Public Relations
How to prepare for a crisis – not ‘if’ but ‘when’; Case Studies.
Political Public Relations
Working in Political PR; Politics in Ireland; Lobbying; Debating; How PR-STV Works.
Consumer Public Relations
What it's like to work in Consumer PR; Guest lectures.
Corporate Public Relations
What it's like to work in Corporate Public Relations; Guest lectures.
Other specialists areas
An examination of other specialist areas in Public Relations including Financial PR, Project Communications, Public Consultation Process, Litigation PR; Community PR; Internal and External Communications
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment70.00%
End of Module Formal Examination30.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Case Studies % of Total Mark 20
Timing n/a Learning Outcomes 2
Non-marked No
Assessment Description
Crisis PR assessment
Assessment Type Presentation % of Total Mark 30
Timing n/a Learning Outcomes 1,3
Non-marked No
Assessment Description
Research (including contact with a PR Practitioner) and present a PR Specialist area of the student's choice
Assessment Type Performance Evaluation % of Total Mark 20
Timing n/a Learning Outcomes 1,3
Non-marked No
Assessment Description
Students will attend a series of guest lectures from various PR Practitioners after which they will be required to write a short reflection piece
No Project
No Practical
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 30
Timing End-of-Semester Learning Outcomes 1,2,3
Non-marked No
Assessment Description
End of year two hour written exam
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Estimated Learner Hours Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 1.50 1.5
Independent Learning Time Non Contact No Description Every Week 7.50 7.5
Total Weekly Contact Hours 1.50
 
Module Resources
Recommended Book Resources
  • Lisa Anderson-Meli,Swapna Koshy. (2020), Public Relations Crisis Communication, [ISBN: 9780367254292].
  • Kate Hartley. (2019), Communicate in a Crisis, Kogan Page, p.256, [ISBN: 0749486503].
  • Michael Regester,Judy Larkin. (2008), Risk Issues and Crisis Management in Public Relations, Kogan Page Publishers, p.245, [ISBN: 0749451076].
  • Ellen Gunning. (2018), Public Relations – a Practical Approach, Gill and Macmillan.
Supplementary Book Resources
  • W. Timothy Coombs,Sherry J. Holladay. (2013), It's Not Just PR, John Wiley & Sons, p.168, [ISBN: 9781118554005].
  • Cutlip, Center and Broom. (2008), Effective Public Relations, Pearson International Edition.
This module does not have any article/paper resources
Other Resources
Discussion Note: