Module Details

Module Code: PUBL C1804
Module Title: An Introduction and History of Public Relations
Title: An Introduction and History of Public Relations
Module Level:: 6
Credits:: 5
Module Coordinator: Myles Kelly
Module Author:: Pauline Flanagan
Domains:  
Module Description: The aim of this module is to introduce the students to the context of public relations. Students will be given an insight into the history of PR as well as attempting to understand what public relations 'is'. Students will also examine the role of a PR Practitioner in an ever changing world.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe the foundations of public relations and its development to the present day and be aware of its likely future directions;
LO2 Develop an understanding of what exactly public relations 'is'
LO3 Identify the range of communication tools used by public relations practitioners
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
The History and Nature of Public Relations
Evolution of the concept Definitions of public relations Inhouse and agency (consultancy) PR
The Role of a PR Practitioner
Inhouse and agency (consultancy) work in Public Relations The 'Publics' of Public Relations
Writing in Public Relations
Writing press releases and photocall invitations Infographics Captioning photographs Writing for twitter, facebook and other online platforms
Module Content & Assessment
Assessment Breakdown%
Continuous Assessment70.00%
End of Module Formal Examination30.00%

Assessments

Full Time

Continuous Assessment
Assessment Type Presentation % of Total Mark 20
Timing n/a Learning Outcomes 1,2
Non-marked No
Assessment Description
History of PR - Presentation
No Project
Practical
Assessment Type Practical/Skills Evaluation % of Total Mark 50
Timing n/a Learning Outcomes 2,3
Non-marked No
Assessment Description
Writing assessments including Press Release, Photocall Invitation, Infographics and Caption Photography
End of Module Formal Examination
Assessment Type Formal Exam % of Total Mark 30
Timing End-of-Semester Learning Outcomes 1,2,3
Non-marked No
Assessment Description
Two hour written exam
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Lecture Contact No Description Every Week 3.00 3
Estimated Learner Hours Non Contact No Description Every Week 6.00 6
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Ellen Gunning. (2018), Public Relations, Red Globe Press, p.258, [ISBN: 1352002787].
  • Alex Singleton. (2014), The PR Masterclass, John Wiley & Sons, p.208, [ISBN: 1118756231].
Supplementary Book Resources
  • Hendrix, J.A. (2001), Public Relations Cases, 5th edition, Wadsworth, Belmont, CA.
  • Kendall, R. (1996), Public Relations Campaign Strategies: Planning for Implementation, Harper Collins Publisher, New York.
  • Cutlip, Center and Broom. (2008), Effective Public Relations, Pearson International Edition.
This module does not have any article/paper resources
Other Resources
Discussion Note: