Module Details

Module Code: DEVL
Module Title: Enterprise Development
Title: Enterprise Development
Module Level:: 8
Credits:: 5
Module Coordinator: Eileen Doyle
Module Author:: Brian Casey
Domains:  
Module Description: The aim of this module is to introduce learners to the professional/industry element of the business
environment when creating a design practice, a business plan, commercialisation opportunity or research
development. There is a particular emphasis on recognising the value in their design work and setting out a framework to protect that value in terms of IP management. It aims to equip the learner with some of the skills required to function in the commercial environment
successfully and to develop an understanding of design entrepreneurship. The module further aims to provide the learner with the tools to evaluate the value of their design ideas and to communicate this value effectively to potential investors in the form of a business plan.
 
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Understand and evaluate the value in a design or innovation. The learner should be able to see the value in the design proposal, including its non-comercial value. The learner will be able to demonstrate how to curate the high-value design assets maximize this value through options ranging from stand-alone business through to a license model.
LO2 Navigate the IP landscape associated with design ranging from establishing freedom to operate through to recognizing and protecting the valuable IP arising for a design project. The learner will be able to demonstrate the workflow around the protection or disclosure of their IP ranging from open source disclosure through full patent protection or total non-disclosure (trade secret)
LO3 Create a business model and business plan that explore a value proposition and expand this out into the key performance metrics that will allow the learner to fully understand the position of their product and communicate this position to external stakeholders including investors or enterprise support agencies (EI)
LO4 Demonstrate knowledge of how a design business could be established to develop out the value of their design projects. Factors such as capital, income, expense and cash flow will be considered in the context of a design start up both in terms of keeping track of the business and communicating the health and value of the business to external stakeholders.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is recommended before enrolment in this module.
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Additional Requisite Information
No Co Requisites listed
 
Indicative Content
Recognizing, preserving, and maximizing the value potential in design
The learner will be engaged with recognizing value within design projects and exploring the different types of innovation that can maximise this value. Through the use of a business model canvas, the learner will explore potential routes getting value from the idea ranging from establishing a dedicated business through to licensing the IP.
Navigating the IP Landscape
The module will introduce the fundamentals of navigating the IP landscape. Performing critical review of patents to establish IP whitespace to spot IP potential and establish freedom to operate. The module also introduces some of the tools typically used to protect innovations or controlled disclosure as they proceed through their development cycle.
Determining and presenting the project value
Collecting together key performance forecast information and a strong IP case the module will assist the learner in presenting their innovation to external stakeholders in a concise and compelling format.
Design Studio (Resource)
A dedicated space designed to allow for studio-based learning. This space is specific to a particular learning group. While used to deliver studio-based education the space is available to accommodate learners outside scheduled/timetabled hours. It provides a safe learnerdriven, peer-reviewed environment, supported on a one-to-one basis. It supports the synthesis of parallel concurrent modular knowledge, skills and competency with prior learning & personal aesthetic judgement, to resolve specific design research question/s
Module Content & Assessment
Assessment Breakdown%
Project100.00%

Assessments

Full Time

No Continuous Assessment
Project
Assessment Type Project % of Total Mark 50
Timing Week 25 Learning Outcomes 1,2
Non-marked No
Assessment Description
The learner will produce an IP report cataloging the IP landscape in which their potential design or innovation sits coupled with documentation establishing freedom to operate and planning to support their proposed IP strategy. The learner will support this with a verbal presentation on their IP position.
Assessment Type Project % of Total Mark 50
Timing Sem 2 End Learning Outcomes 3,4
Non-marked No
Assessment Description
The learner will present a business plan report outlining the feasibility of bringing a proposed project to fruition. This will include a business model and may also include a plan to establish a company or social enterprise to bring the proposal to fruition.
No Practical
No End of Module Formal Examination
Reassessment Requirement
Exam Board
It is at the discretion of the Examination Board as to what the qualifying criteria are.

SETU Carlow Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Category Contact Type Workload Description Frequency Average Weekly Learner Workload Hours
Studio Based Learning Contact Studio based sessions mixing lecture with supported problem based learning working through open problems regarding design IP management and enterprise and innovation regarding design projects Every Week 3.00 3
Independent Learning Time Non Contact Research of IP and design enterprise challenges arising from design projects and studio based assignments Every Week 6.00 6
Total Weekly Contact Hours 3.00
 
Module Resources
Recommended Book Resources
  • Claudy Op den Kamp,Dan Hunter. (2019), A History of Intellectual Property in 50 Objects, Cambridge University Press, p.450, [ISBN: 110842001X].
  • Shan Preddy. (2011), How to Run a Successful Design Business, Gower Publishing, Ltd., p.434, [ISBN: 0566091895].
Recommended Article/Paper Resources
This module does not have any other resources
Discussion Note: